About the role
Job Description:
1. Toolbox Creation & Delivery
· - Lead the operational build of CX toolboxes.
· - Participate in regular toolbox progress meetings and follow-ups.
· - Define scopes and create briefs based on strategic direction provided.
· - Populate toolboxes with approved strategy, content, guidance, execution details, and supporting insights.
· - Handle queries from markets and eCom leads.
· - Conduct onboarding sessions with markets.
2. Analytics & Insights Support
· - Collect, structure, and consolidate market feedback.
· - Audit market executions with eCommerce leads.
· - Conduct ad hoc analyses to support decision-making.
3. Quality of Activation
· - Document and define standards for excellent execution.
· - Review live market pages against toolbox guidance.
· - Maintain documentation on market constraints.
4. A/B Testing & Personalisation Support
· - Support setup of tests and campaigns.
· - Provide assets, messaging matrices, and guidance.
5. Services, Programmes & Club
· - Assist in creation of toolboxes for services and programmes.
· - Support markets in implementation.
· - Coordinate with UX, dev teams, and agencies.
6. Cross‑channel Alignment
· - Ensure toolboxes reflect cross-channel journeys including paid media, CRM, and retail.
Key Skills & Competencies
· - Strong organisational skills.
· - Ability to translate strategy into actionable documentation.
· - Stakeholder management capability.
· - Basic analytical skills.
· - Familiarity with digital CX or eCommerce.
· - Proactive communicator.
Ideal Candidate
Suitable for early‑career consultants (0–2 years experience) with interest in digital CX, eCommerce, or UX, eager to work in a fast‑paced environment and own tangible deliverables.
Location:
BarcelonaBrand:
MerkleTime Type:
Full timeContract Type:
PermanentAplyr's read
Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.
What's promising
- •Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
- •The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
- •Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.
What to watch
- •The advertising industry is highly competitive, posing challenges for maintaining market share.
- •Rapid technological changes require constant adaptation, which can be demanding for employees.
- •Limited public information about employee satisfaction and work-life balance at Dentsu.
Why Dentsu
- •Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
- •Its global presence allows for cross-cultural marketing strategies and insights.
- •Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Dentsu
Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.
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