About the role
Job Description:
Great performance marketing isn't about launching campaigns. It's about understanding what drives results, uncovering opportunities hidden in data, and continuously optimizing media investments to create measurable business impact.
At dentsu, we're looking for a Biddable Media Specialist to manage and optimize paid media campaigns across platforms such as Google, Meta, TikTok, and other biddable ecosystems. This role is ideal for someone who enjoys working at the intersection of strategy, data, technology, and performance.
You'll work closely with planning, analytics, and client teams to ensure media investments are not only efficiently managed, but continuously improved through testing, learning, and optimization.
About Dentsu
Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu Japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.
With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.
Key Responsibilities
• Plan, execute, and optimize paid media campaigns across platforms including Google Ads, Meta, TikTok, and other biddable channels.
• Monitor campaign performance daily, identifying opportunities to improve efficiency, scale, and business outcomes.
• Manage budgets, pacing, bidding strategies, audience targeting, and campaign structures to maximize performance against client objectives.
• Translate performance data into actionable insights, recommendations, and optimization strategies.
• Partner with planning, analytics, and client teams to align campaign execution with broader business and marketing goals.
• Design and execute testing initiatives across audiences, creatives, placements, bidding approaches, and channel strategies.
• Ensure tracking, tagging, and measurement frameworks are implemented accurately to support performance reporting and optimization.
• Stay ahead of platform developments, industry trends, and emerging performance marketing opportunities.
A Bit About You
• At least 2 years of experience in paid media, performance marketing, digital advertising, or biddable media roles.
• Hands-on experience managing campaigns across Google Ads, Meta, TikTok, or other major advertising platforms.
• Strong analytical mindset with the ability to interpret data and turn insights into optimization actions.
• Comfortable managing budgets, performance targets, and campaign pacing across multiple accounts.
• Familiarity with analytics, attribution, tracking, and measurement principles.
• Detail-oriented, proactive, and naturally curious about how media performance can be improved.
• Able to balance execution excellence with strategic thinking and problem solving.
Dentsu Values
Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are a Force for Good
Inclusion and Diversity
We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We will not define people by their race, gender, sexual-orientation, age, or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That is what we care about.
So, whether you are joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.
Keeping connected
Please visit our website to find out more and connect with us on social.
*Please include an updated CV in your application.
**We regret that only short-listed candidates will be notified.
Location:
JakartaBrand:
AmplifiTime Type:
Full timeContract Type:
PermanentAplyr's read
Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.
What's promising
- •Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
- •The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
- •Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.
What to watch
- •The advertising industry is highly competitive, posing challenges for maintaining market share.
- •Rapid technological changes require constant adaptation, which can be demanding for employees.
- •Limited public information about employee satisfaction and work-life balance at Dentsu.
Why Dentsu
- •Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
- •Its global presence allows for cross-cultural marketing strategies and insights.
- •Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Dentsu
Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.
