Head of CRM & Customer Analytics (US)

Team

Join Raisin as Head of CRM & Customer Management and lead the strategy that drives customer growth, engagement and retention for Raisin.com, our U.S. direct-to-consumer savings platform.

Launched in 2019, Raisin U.S. brings the proven European savings marketplace model to the American market. We operate as a startup within a startup - combining speed, ownership, and hands-on execution with the backing of a global fintech operating across Germany, the UK, and Spain.

This is a high-impact leadership role for someone who combines deep CRM expertise, analytical rigor, and customer obsession, and who wants to build a best-in-class customer management function from the ground up.

Your Responsibilities

As Head of CRM & Customer Management, you will own the vision, strategy, and execution of all CRM activities in the U.S., across the full customer lifecycle - from onboarding and activation to engagement, retention, and win-back. A core emphasis of the role is building a robust analytical and performance framework that enables data-driven decision-making, personalization at scale, and continuous optimization.

Set CRM & Customer Management strategy

• Define and evolve the strategic vision and roadmap for customer engagement and retention, aligned with business and growth objectives.
• Develop personalized onboarding journeys that guide customers to deepen their relationship across deposits, product usage, and digital engagement.
• Design strategies to retain at-risk customers, using behavioral signals, analytics, and triggered journeys to prevent churn and drive win-back.
  
  

Drive analytics, performance & experimentation

• Build and own a comprehensive KPI and measurement framework to track CRM effectiveness at program and campaign level.
• Partner closely with Analytics to run deep customer analyses, frame program profitability, and develop strong business cases.
• Lead experimentation and testing to optimize customer journeys, messaging, offers, and channels.
• Monitor operational metrics, identify efficiency gains, and continuously improve campaign ROI.

Deliver best-in-class customer experiences

• Own the Voice of the Customer program, ensuring systematic collection and use of customer feedback.
• Segment the customer base using demographic, behavioral, and transactional data to identify high-value and at-risk segments.
• Collaborate with creative, digital, and agency partners to deliver compelling, customer-centric communications.
  
  

Lead, scale & influence

• Lead, mentor, and grow a high-performing CRM team, fostering excellence, ownership, and development.
• Act as a customer champion across the organization, providing a holistic customer lens to product and marketing initiatives.
• Manage CRM budgets responsibly and identify opportunities to reallocate spend for maximum impact.
• Work cross-functionally with Product Managers, embedding customer insights into product development.
  
  

Your Profile

• 10+ years of experience in CRM / customer management, with a proven track record of