About the role

Aplyr's Quick Take

This role is for a Principal Product Marketing Manager focused on business intelligence and data management. You'll lead go-to-market strategies for both acquiring new customers and retaining existing ones, particularly in the context of AI advancements in the industry.

Good fit

Ideal candidates have extensive experience in product marketing for BI or analytics products, with a strong understanding of data platforms and AI trends. A strategic mindset and ability to engage with both new and existing customers are crucial.

Worth noting

You'll have significant influence on how the company is perceived in a competitive market, which can be a unique opportunity for those looking to make a mark. The role emphasizes both acquisition and retention, which may require a diverse skill set.

About Actian

Actian helps businesses put their data and AI strategy to work. Our portfolio spans high-performance databases, data management, and business intelligence (BI).

We're expanding into AI-native capabilities across all of it, and we're early enough that the decisions you make here will shape how the market sees us.

About the Role

We're looking for a senior PMM who knows the data and BI space well enough to have opinions about it. You'll own go-to-market across 2 distinct motions.

Our BI platform is your primary focus: net new acquisition in a competitive market, with a strong open-source community, and a growing AI story to tell.

The database motion is renewal and retention, working closely with Customer Marketing and PM to keep a loyal, installed base engaged and expanding.

If you've marketed a BI or analytics product, understand how AI is reshaping what buyers expect from data platforms, and want to work on something where AI is rewriting the category; this role is for you.

Skills & Tags

go ai data analytics product marketing

Aplyr's read

Actian specializes in data management and analytics, attracting professionals passionate about leveraging data for strategic decision-making and innovation.
Synthesized from recent postings & public sources

What's promising

•Actian offers cutting-edge data management solutions that drive business intelligence.
•The company is actively expanding its AI and data intelligence roles.
•Actian's focus on innovation attracts top talent in data analytics.

What to watch