Social Media Lead

Role: Social Media Lead

Location: Kingston, United Kingdom.

About the role:

You'll be the strategic architect behind content that connects iconic brands with contemporary culture. Based in Kingston, UK with hybrid working arrangements (min. 3 days per week on-site), you'll oversee social strategy and execution for well-loved food brands across UK. Your strategic vision will transform brand messaging into cultural currency, ensuring our products don't just participate in conversations but help define them.

You'll be the strategic orchestrator behind social-first approaches that elevate brand presence in the digital landscape. Working at the intersection of cultural relevance and commercial objectives, you'll translate consumer insights into compelling content strategies that resonate with diverse audiences, whilst also overseeing a team of organic social media managers to create best in class organic social strategies. We're looking for someone who can identify golden opportunities within cultural movements, finding innovative ways to embed our brands authentically into the conversations that matter. Success means building a cohesive social ecosystem where creativity, cultural relevance and commercial results work in perfect harmony.

What you will be doing:

• Define and execute ambitious content strategies that position a range of beloved food brands at the heart of cultural conversations focusing on organic social, but feeding into influencer and paid strategies.
• Be a strategic partner with our client and their agencies. Day-to-day expert and advisor to brand teams. Feed into wider marketing and campaign decisions.
• Provide strategic guidance on influencer agency partnerships and deliver informed recommendations to optimize collaboration and performance.
• Lead a team comprising of 3 x Social Media Managers
• Drive performance, insight and optimisations across social channels and strategies
• Oversee influencer activity
• Create frameworks and guidelines that ensure consistent quality across always-on content, influencer partnerships and reactive moments
• Spearhead the integration of GenAI technologies that enhance creative outputs while maintaining brand authenticity
• Collaborate with insights and analytics teams to continuously optimise performance and apply learnings to elevate social content and channel perfmance
• Transform client briefs into innovative social approaches that deliver against both brand and commercial objectives
• Shape the evolution of our social offering as platforms and audience behaviours evolve
• Stay ahead of emerging cultural trends to maintain our brands' cultural relevance
• Deliver work that builds measurable brand love while driving commercial performance
• Connect everything “social” together – orchestrate the social ecosystem across organic, influencer and paid so always-on content, and campaigns, sing in harmony.

What you need to be great in this role:

• A track record demonstrating 6-8 years of success in senior social media leadership, with strong experience across consumer brands or content-focused agencies
• Strategic thinking that connects cultural insights to measurable business outcomes
• Proven ability to lead diverse teams while maintaining excellence in fast-paced environments
• Expertise in enterprise-grade social management platforms (Sprinklr, Hootsuite, Meltwater or similar)
• Experience managing integrated campaigns across Instagram, TikTok, YouTube and emerging platforms
• A talent for translating complex strategic thinking into clear, compelling presentations
• The ability to influence senior stakeholders with confidence and authority
• An eye for cultural movements before they become mainstream trends

Req ID: 17749
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