About the role

Last date to apply:

15 November 2026

Accelerating customer adoption of service-based offerings

Founded in 1689, Husqvarna combines centuries of experience with the curiosity to keep moving forward. Today, Husqvarna Construction develops equipment, diamond tools, services and digital solutions that help professionals shape tomorrow’s built environment. As we continue to strengthen our position in the light construction industry, we are accelerating our focus on the aftermarket, creating new opportunities through services, connectivity, refurbishment and circular business models that deliver value throughout the entire customer lifecycle.

Thesis work objective

This thesis investigates how customers evaluate leasing and service-based offerings, why adoption differs between markets and segments, and how value propositions can be designed to make the benefits clearer. The focus can include customer decision-making, adoption barriers, offer packaging, pricing logic and sales communication.

Potential research questions

Which factors influence customer adoption of leasing and service contracts, and how should Husqvarna Construction adapt its value propositions and offering design accordingly?

Why do some customers prefer ownership while others choose service-based models?

Which perceived benefits, risks, and barriers influence customer adoption?

How should leasing and service offerings be packaged to increase adoption?

Relevant background/Preferred Master Programs

We are looking for MSc students within Industrial Engineering & Management, Marketing, Strategy, Business Development or similar. You should be interested in customer behaviour, value communication and commercial business development in a B2B environment.

You will work with a live commercial challenge where customer insight, offer design and sales execution meet. Your thesis can help shape how professional construction customers understand and adopt new service-based business models.

Thesis Level: Master (30 ECTS points)
Starting date: January 2027
Number of students: 2 students
Last application date: 15 Nov 2026
Location: Husqvarna Construction, Jonsered or Stockholm, Sweden
Contact: Jonathan Kvist, Product Manager Services Jonathan.Kvist@husqvarnagroup.com

Skills & Tags

sales

Aplyr's read

Husqvarna Group excels in outdoor power products, attracting talent in engineering, marketing, and operational excellence to innovate forest and garden care solutions.
Synthesized from recent postings & public sources

What's promising

•Husqvarna Group is a leader in outdoor power equipment, offering strong brand recognition.
•The company invests in innovative solutions for sustainable forest and garden care.
•Global presence provides diverse career opportunities across various functions and regions.

What to watch

•The outdoor power equipment market is highly competitive, challenging growth.
•Dependence on seasonal demand can impact financial stability.
•Manufacturing roles may face automation-related job security concerns.

Why Husqvarna Group

•Husqvarna Group's heritage dates back to 1689, offering deep industry expertise.
•The company emphasizes sustainable practices in product development.
•It offers specialized career paths in niche areas like forest and garden care technology.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Husqvarna Group

Husqvarna Group

husqvarnagroup.com

View company

Husqvarna Group is a global leader in outdoor power products, including chainsaws, lawn mowers, and garden equipment. The company also provides cutting-edge solutions for forest and garden care.