GTM Engineer

About the Role

Built is hiring a Go-To-Market Engineer (GTME) to design, operate, and continuously improve the systems and campaigns that drive lender pipeline and revenue.

This role sits at the intersection of campaign execution, marketing automation, AI-driven workflows, data, and enablement. You will not just build GTM infrastructure — you will actively run it day to day. From executing and optimizing campaigns in HubSpot, to automating enrichment and outbound workflows, to creating playbooks and operating models that teams rely on, this role owns the execution and evolution of our lender go-to-market engine.

This is a high-ownership, hands-on role. You’ll help define how GTM is executed at Built, translate strategy into technical and operational reality, and ensure our systems are scalable, trusted, and revenue-driving.

If you’re excited by shipping campaigns, wiring together APIs, orchestrating Clay and AirOps workflows, building AI-powered automations, and proving business impact through data — this role is for you.

What You’ll Do

Own Campaign Execution & GTM Operations

• Own end-to-end campaign execution for the lender business in HubSpot, including email, lifecycle, nurture, paid ads, routing, and lead management programs
• Build, launch, measure, and optimize campaigns based on performance and pipeline impact
• Own day-to-day operation and optimization of the GTM tech stack (HubSpot, Clay, AirOps, Lemlist)
• Build and maintain lead scoring models, routing logic, lifecycle stages, and SLAs
• Ensure data quality, attribution accuracy, and system reliability across GTM systems
• Partner closely with Marketing, Sales and Product Marketing to operationalize GTM strategy into execution

Build & Scale Automation and AI Workflows

• Design, improve, build and maintain automated workflows using tools like n8n, Lemlist, Clay, and AirOps
• Build AI-powered enrichment, outbound, and intent-detection pipelines
• Integrate GTM tools and data sources via APIs and automation platforms
• Replace manual, repetitive processes with scalable, reliable workflows
• Rapidly prototype, test, and iterate on GTM experiments to improve conversion and efficiency
  
  

Analytics, Enablement & Operating Models

• Own marketing attribution, pipeline analytics, and GTM performance reporting
• Build and maintain dashboards and automated reporting pipelines (Salesforce, HubSpot, Sheets, Looker or similar)
• Create playbooks, SOPs, and documentation for GTM systems, campaigns, and workflows
• Train and enable Marketing and Revenue teams on tools, processes, and best practices
• Establish guardrails and operating models to ensure adoption, consistency, and trust in GTM systems
• Act as the internal owner for “how we run Marketing GTM”
  
  

What You Bring

Must-Haves

• 5+ years in Marketing Ops, Revenue Ops, or Go-To-Market / Growth Engineering roles
• Hands-on experience executing and optimizing campaigns end-to-end in HubSpot
• Strong experience with GTM automation and enrichment tools (Clay, AirOps, n8n, or similar)
• Salesforce proficiency (reports, dashboards, data structure)
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