Lead GTM Engineer

About the Role

BrainPOP is building an AI-first go-to-market engine — and the Lead GTM Engineer is the role that makes it run. This is not a traditional CRM admin or developer position. You will own the technical architecture and strategic direction of our entire GTM stack: designing the data flows, integration logic, enrichment workflows, and automation that connect our signals to our pipeline to our revenue.

You will work at the intersection of Revenue Operations, data strategy, and GTM execution — reporting directly to the VP of Revenue Operations and partnering daily with Sales, Marketing, Customer Success, Finance  and our Data Analytics team. You will make architectural decisions that have long-term consequences for how this organization scales, and you'll use AI-powered development tools alongside a small-but-mighty SFDC admin team to execute on those decisions.

This is an individual contributor player/coach, builder-thinker role. The ideal candidate has a clear strategic vision for what a modern GTM stack should do, the judgment to sequence it correctly, and the learn-it-all mentality to go deep on any tool or integration that stands between the design and the outcome.

This role will be based in our NYC HQ or remote in one of our approved hiring states (see details below). Eastern time zone is preferred, or flexibility to align to Eastern time zone generally. Travel to NYC HQ is expected once per quarter.

In This Role You will

GTM stack architecture and strategy

• Design and own the integration architecture across our GTM stack: Salesforce (Sales, Marketing, and Service Cloud), Celigio iPaaS, Tableau, Gong, Starbridge.ai, HockeyStack, NetSuite, Mandrill, Appcues, and net-new tools as we evaluate and add them
• Lead the consolidation of existing revenue technology tools, eliminating redundancies where they exist and ensuring seamless data flow across the stack
• Make build-vs-buy decisions with clear reasoning — evaluate new tool additions against integration complexity, data hygiene risk, and existing stack overlap before committing
• Own the integration map: a living document any team member can read and understand
• Manage the technical components of the RevOps roadmap and the Salesforce development roadmap, prioritizing initiatives based on business impact and technical feasibility
• Partner with our SFDC consultancy firm and leverage AI coding tools (Claude Code, Cursor, or equivalent) to implement the integrations and automations you design
• Manage external vendors, consultants, and implementation partners where needed
• Design, develop, and implement scalable Salesforce solutions that support the strategic goals of our GTM teams — including custom objects, flows, Apex classes, and field-level data model design
• Own the full project implementation lifecycle from requirements gathering and solution design through build, QA, UAT coordination, and go-live
• Translate complex business requirements from Sales, Marketing, CS, and Support into clear technical specifications and project plans
• Stay current with Salesforce releases and industry best practices; recommend and implement new features as appropriate
• Ensure data integrity and security across the Salesforce ecosystem

Automation and workflow logic

• Design SF Flow automations that translate data signals into rep and CSM actions — score drops, renewal countdowns, engagement gaps
• Own Gong Engage sequence infrastructure
• Improve on and maintain product-triggered email logic in coordination with product and CS teams
• Identify and implement automation opportuni