About the role
Job Description:
岗位职责 (Key Responsibilities)
策略性投放统筹： 负责主流媒体平台（如抖音/巨量引擎、腾讯广告、小红书、百度等）的全链路效果广告策略。不仅限于账户操作，需负责整体预算分配逻辑、跨平台协同策略，确保达成品牌业务目标。
深度洞察：运用 DataStudio, Excel (Power Query/Pivot) 或 BI 工具将数据转化为商业洞察，主导周/月/季报及结案报告，向客户提供“为何发生”及“下一步行动”的战略建议。
内容创意： 基于投放闭环数据主导素材策略。为创意团队提供具指导意义的 Brief（需求简报），建立素材“测试-迭代”框架，提升点击与转化效能。
客户管理与咨询： 作为核心策略对接人，主导周度/月度汇报及年度/季度策略规划。通过竞品监测与行业趋势分析，提供具前瞻性的媒介投资建议与资源配比方案。
团队指导与流程优化： 监督并指导初级分析师或实习生，负责账户操作的质量把控（QA）。优化内部工作流，提升团队整体人效，完成直线经理指派的其他管理任务。
任职要求 (Requirements)
行业背景： 4年及以上效果广告投放经验；有管理大额预算的成功案例。
硬核能力：极强的逻辑思维与“咨询顾问”心态，能从碎片数据中提炼清晰的策略叙事。数据分析处理能力（自动化报表）及 PPT 汇报能力。
语言能力： 英语六级（CET-6）及以上
教育背景： 本科及以上学历
Location:
NanjingBrand:
MerkleTime Type:
Full timeContract Type:
PermanentAplyr's read
Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.
What's promising
- •Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
- •The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
- •Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.
What to watch
- •The advertising industry is highly competitive, posing challenges for maintaining market share.
- •Rapid technological changes require constant adaptation, which can be demanding for employees.
- •Limited public information about employee satisfaction and work-life balance at Dentsu.
Why Dentsu
- •Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
- •Its global presence allows for cross-cultural marketing strategies and insights.
- •Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Dentsu
Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.
