About the role

Aplyr's Quick Take

This role is for a Performance Marketing Associate focused on managing and optimizing a large paid acquisition budget, specifically over $100M annually. You'll be responsible for scaling campaigns across various platforms and collaborating with multiple teams to enhance ad performance and strategy.

Good fit

Ideal candidates have 3+ years in performance marketing or growth marketing, particularly in consumer tech or startups, and are comfortable handling substantial budgets. A strong analytical mindset and experience with major ad platforms are essential.

Worth noting

The role emphasizes a culture of experimentation and data-driven decision-making, which could be a great fit for those who thrive in fast-paced environments. However, the spec is vague on specific day-to-day tasks beyond campaign management.

About Polymarket

Polymarket is the world's largest prediction market platform. We enable individuals to express views on real-world events by trading on outcomes across politics, economics, sports, culture, and current affairs. Built as a peer-to-peer marketplace with no centralized "house," Polymarket aggregates diverse opinions into transparent, market-based probabilities that reflect collective expectations about the future.

We're growing fast – both in terms of volume ($21B traded in 2025) and adoption as an alternative news source. Our ambition is to become a ubiquitous beacon of truth in global media and we need your help adding fuel to the fire.

About the Role

We’re looking for a Performance Marketing Associate to own and scale our paid acquisition engine. This role will report to the Head of Performance Marketing and is ideal for someone with deep experience managing large-scale budgets, driving efficient growth, and building a high-velocity experimentation culture across channels.

What You'll Do

Help with performance marketing across paid channels, managing a minimum of $100M+ in annual ad spend with clear accountability for CAC, LTV, payback period, and revenue growth
Scale and optimize campaigns across platforms including Meta, Google, TikTok, Reddit, YouTube, affiliates, and emerging channels, with a strong bias toward testing, iteration, and capital-efficient growth
Partner closely with creative, brand, product, and analytics teams to drive creative strategy and feedback loops, turning performance insights into stronger ad concepts, messaging, hooks, landing pages, and conversion paths
Build a rigorous experimentation engine across audiences, bidding, offer strategy, funnel structure, creative formats, and attribution, using data to identify where incremental spend can drive outsized returns
Develop and maintain a best-in-class performance reporting system, including forecasting, budget allocation, channel mix modeling, and incrementally thinking, so leadership can make fast, informed growth decisions

What We're Looking For

3+ years of experience in performance marketing, paid acquisition, or growth marketing, preferably in a consumer tech, fintech, or high-growth startup environment
Proven experience managing large-scale paid media budgets ($50M–$100M+ preferred)
Deep expertise across major paid acquisition platforms including Meta, TikTok, Snapchat, Reddit, Google, and YouTube
Strong analytical mindset with experience in attribution, incrementally testing, and performance modeling
Track record of scaling growth while maintaining or improving efficiency metrics such as CAC, LTV, and payback period
Experience working cross-functionally with creative, product, and data teams
Comfortable operating in a fast-paced, high-growth environment

Nice-to-Haves

Cross-environment buying experience (web + mobile app)
Experience in trading, fintech, or financial products
Familiarity with advanced attribution models and incrementally testing frameworks
Strong intuition for creative strategy and direct response marketing

Benefits

Competitive salary & equity
Unlimited PTO
Full Health, Vision, & Dental coverage
401k match
Hardware setup — new MacBook Pro, big display, & accessories

Skills & Tags

go ai mobile data analytics product marketing

Aplyr's read

Polymarket is a cutting-edge decentralized prediction market platform where tech-savvy professionals thrive in a fast-paced, blockchain-driven environment.
Synthesized from recent postings & public sources

What's promising

•Polymarket offers a unique platform for trading on real-world event outcomes using cryptocurrency.
•The company is expanding rapidly, with diverse roles across engineering, marketing, and compliance.
•Polymarket's innovative use of blockchain technology attracts top talent in the cryptocurrency space.

What to watch

•Regulatory challenges pose significant risks to Polymarket's operations and growth.
•The volatile nature of cryptocurrency markets can impact user engagement and revenue.
•Limited public information about Polymarket's financial health and long-term sustainability.

Why Polymarket

•Polymarket's decentralized platform enables users to engage in prediction markets using blockchain.
•The company focuses on real-world event outcomes, differentiating it from traditional financial markets.
•Polymarket's recruitment spans diverse roles, reflecting a comprehensive approach to market expansion.

Aplyr’s read is generated by AI from public sources. Was it useful?