About the role

Aplyr's Quick Take

This role is about leading Pleo's growth marketing efforts, focusing on customer acquisition, retention, and performance optimization. It's a senior position that requires strategic thinking and collaboration with multiple teams, including Sales and Product. You'll be responsible for building systems and teams to drive measurable growth.

Good fit

Ideal candidates have extensive experience in growth marketing, particularly in a leadership role. A strong background in data-driven decision-making and a collaborative working style will help you thrive here.

Worth noting

The role emphasizes a hands-on approach to building and scaling marketing systems, which could be appealing for those who enjoy tackling complex challenges. The company culture is described as driven yet kind, which may be a unique aspect for potential applicants.

Messy spend management is tricky business. And tedious processes are a lose-lose situation for all involved, not just finance. At Pleo, we're changing that. We build spend solutions that make managing money seamless, empowering, and surprisingly effective for finance teams and employees alike—with a vision to help all businesses ‘go beyond’.

The word ‘Pleo’ actually means ‘more than you’d expect’, and living by that mantra has been the secret to our success over the last 10 years.

Now, we’re at a pivotal moment in our journey; every move we make has a direct impact on our 40,000+ customers, our business, and our collective success. We need people who take pride in uncovering customer needs, who turn complex problems into simple solutions, challenge the way things are done (respectfully), and always aim high. With great ambitions driving us forward, we can’t say we’ve got this whole thing figured out. And frankly, that’s half the fun! What we can say is that we’re a driven, progressive, and, importantly, a kind bunch of 850+ people from over 100 nationalities, all committed to delivering the future of business spending, together.

About the role

We’re looking for a Growth Marketing Director to own and scale Pleo’s growth marketing engine to drive efficient customer acquisition, activation, retention and expansion across Pleo’s markets. This is a senior leadership role with accountability for paid acquisition, organic growth (SEO/AEO), lifecycle marketing and full-funnel performance optimisation. You’ll work in close partnership with Brand, PMM, Sales, RevOps, PLG, Product and other teams. You’ll be accountable for turning strategy into measurable results - building systems, teams, and ways of working that deliver efficient growth today while compounding returns over time and setting Pleo up for long-term success.

Who you'll be working with and reporting to

You'll report to our VP of Marketing. You will lead an existing team of specialists within the Performance and Lifecycle Marketing teams. You’ll also partner with Sales, RevOps, and Product to align our PLG and Sales-led funnels into one cohesive system.

What you'll be doing

As a Growth Marketing Director, you will

Drive Efficient Customer Acquisition: Own paid channels, SEO/AEO, and marketing website performance to generate high-quality demand at the right cost.
Scale Lifecycle Marketing: Build and execute programs that activate trials, drive adoption, retain customers, and expand revenue.
Optimise the Full Funnel: Set channel strategy, run experiments, allocate budget based on marginal returns, and ensure acquisition and lifecycle work as one system.
Turn Strategy into Execution: Partner with Brand, PMM, Sales, RevOps, and Product to coordinate launches, improve pipeline quality, and drive revenue impact.
Measure What Matters: Define metrics that reflect business impact, move beyond last-click attribution, and use insights to guide investment decisions.
Build the Team: Lead and develop senior marketers, set high standards for execution, and create scalable ways of working.

What you bring

You'll thrive in this role if you have:

10+ years in growth or performance marketing roles, ideally in B2B SaaS or fintech
Proven success operating across both PLG (self-serve) and Sales-led (AE/CSM) MODELS
A deep understanding of paid growth channels and a rigorous approach to experimentation
Proven ability to operate at both strategic and executional levels
Experience leading senior teams and influencing cross-functional partners
A background in scaling high-growth companies where you are comfortable with ambiguity

Skills & Tags
go ai data product marketing sales

Aplyr's read

Pleo revolutionizes business expense management with innovative financial technology, attracting tech-savvy professionals eager to streamline financial processes in dynamic environments.
Synthesized from recent postings & public sources

What's promising

•Pleo offers a cutting-edge platform for expense management, appealing to tech enthusiasts.
•The company is expanding rapidly, hiring across engineering, product, and operations roles.
•Pleo's focus on innovation includes roles like Staff Engineer in GenAI Core.

What to watch

•Pleo operates in a competitive fintech market with numerous similar solutions.
•The company's rapid growth may lead to scaling challenges internally.
•Limited public information about Pleo's financial stability and long-term profitability.

Why Pleo

•Pleo's smart company cards simplify expense tracking, offering a unique edge.
•The platform integrates seamlessly with accounting systems, enhancing user experience.
•Pleo's emphasis on design systems and GenAI indicates a forward-thinking approach.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Pleo

Pleo

pleo.io

View company

Pleo is a financial technology company that provides smart company cards and expense management solutions for businesses. Their platform simplifies expense tracking and management, allowing companies to gain better control over their spending and streamline financial processes.