About the role
About Us
Nu is one of the largest digital financial platforms in the world, with more than 122 million customers across Brazil, Mexico, and Colombia. Guided by our mission to fight complexity and empower people, we are redefining financial services in Latin America and this is still just the beginning of the purple future we're building.
Listed on the New York Stock Exchange (NYSE: NU), we combine proprietary technology, data intelligence, and an efficient operating model to deliver financial products that are simple, accessible, and human.
Our impact has been recognized by global rankings such as Time 100 Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Bank. Visit our institutional page https://international.nubank.com.br/careers/
About the role
We’re building the next evolution of Nubank: an AI-powered private banker that helps millions of people navigate their financial lives with intelligence, empathy, and trust.
As Sr Design Manager, you’ll lead a team of designers and writers crafting this experience — shaping how customers interact with our AI advisor, how trust is earned, and how complex insights become simple, actionable, and human. But You’re no longer just building for the AI Private Banker vertical — you’re establishing the foundational experience systems that will power AI across Nubank, while ensuring alignment with the broader Magic App vision (Nubank’s next-generation unified app experience).
In this context, you’ll help define the design vision, systems, cultural anchors and rituals that make this product feel unmistakably Nubank: clear, kind, and empowering - bridging product-specific excellence with company-wide coherence.
What you’ll do
• Lead and inspire a multidisciplinary team of product designers and content designers (6+) working on conversational, visual, and systemic layers of the AI experience.
• Define and evolve the design north star for the private banker — how it looks, feels, and behaves across touchpoints.
• Partner with product, data science, and engineering to translate AI capabilities into trusted, explainable human experiences.
• Build and scale design systems for AI interaction patterns (voice, confidence levels, error recovery, transparency).
• Coach and grow the team — helping them balance craft excellence with experimentation and speed.
• Drive cross-functional alignment, ensuring the design voice stays consistent from early prototypes to production.
• Create frameworks for evaluating AI experience quality — usability, emotion, trust, and value perception.
What great looks like
• You’ve built or led design teams working on AI- or data-powered experiences (e.g., personalization, recommendations, chat, insights).
• You think systemically but care deeply about detail and tone.
• You’re a natural coach — you know how to elevate others’ craft and clarity.
• You balance strategic thinking with the ability to dive deep into design problems.
• You’re comfortable working with uncertainty and helping teams find structure in emerging spaces.
• You advocate for human values in AI — fairness, clarity, empathy — not as slogans but as design principles.
Why this role matters
The private banker represents Nubank’s next chapter: helping people feel in control of their financial journey through intelligence that listens, learns, and guides.
Design leadership here means more than building interfaces — it means shaping how AI meets humanity, every day.
Our Benefits
- Opportunity of earning equity at Nu
- Medical Insurance
- Dental and Vision Insurance
- Life Insurance and AD&D
- Extended maternity and paternity leaves
- Nucleo - Our learning platform of courses
- NuLanguage - Our language learning program
- NuCare - Our mental health and wellness assistance program
- Extended maternity and paternity leaves
- 401K
- Saving Plans - Health Saving Account and Flexible Spending Account
- Work-from-home Allowance
- Relocation Assistance Package, if applicable.
Work Model for this Role
Hybrid 2-3 times/week: Our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration. For more details, visit https://building.nubank.com/nu-hybrid-work-model/
Aplyr's read
Nubank is a trailblazer in Brazil's fintech scene, attracting tech-savvy professionals eager to redefine banking with innovative digital solutions.
What's promising
- •Nubank's user-friendly app simplifies complex banking tasks, appealing to tech-savvy consumers.
- •The company has a strong presence in Brazil, with growing influence in other Latin American markets.
- •Nubank's transparent fee structures attract customers frustrated with traditional banking fees.
What to watch
- •Nubank faces intense competition from both local and international fintech companies.
- •Regulatory challenges in multiple countries could impact its expansion efforts.
- •Profitability remains a concern as the company continues to invest heavily in growth.
Why Nubank
- •Nubank offers a mobile-first approach, prioritizing customer experience and accessibility.
- •The company's rapid growth in Latin America sets it apart from many fintech startups.
- •Nubank's commitment to transparency and customer empowerment differentiates it from traditional banks.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Nubank
Nubank is a Brazilian fintech company that offers a range of financial services, including digital banking, credit cards, and personal loans. It aims to simplify banking for consumers by providing a user-friendly app and transparent fee structures, significantly impacting the financial landscape in Brazil and beyond.
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