As the Manager of Performance Marketing, you will lead and develop a high-performing team, defining the strategic vision and roadmap for your portfolio. You are accountable for driving exceptional media performance and significant business impact across clients, users, Flipp, and media partners. Operating strategically and tactically, you'll empower your team to execute this vision, innovate campaign delivery, and continuously optimize. You'll ensure initiatives deliver results, insights drive action, and platform capabilities are advanced, proactively achieving critical short-term and long-term business goals.

What you'll get the opportunity to do:

Strategic Client Business Consultancy

• Drive strategic performance for core stakeholders, including clients (retailers/brands), users, Flipp, and media partners, by providing expert consultation and direction to cross-functional teams.
• Develop overarching strategic and tactical plans to help our clients achieve their KPIs, clearly demonstrating value to propel Flipp's business growth in close partnership with the Business Development (BD) team.
• Lead initiatives to educate and enable internal Flipp teams, ensuring they can effectively position Flipp's digital media offerings to advance business objectives.
• Cultivate trusted advisory relationships with both internal Flipp sales teams and, where applicable, external clients, guiding them on the optimal utilization and expansion of Flipp's media capabilities.
• Oversee and strengthen relationships with key media partners and technology vendors (e.g., Kevel, Google, Postmedia, Gannet, Contobox), ensuring strategic alignment and maximizing mutual value.
• Establish and champion a robust feedback loop with Marketing Science, integrating Customer Performance data with Internal data to continuously enhance and improve performance optimizations.

Strategic Product Performance Consultancy

• Champion the Performance Marketing perspective as a primary "customer" of Ad Tech, providing strategic feedback and requirements to the Product team to ensure Ad Tech solutions robustly support and enable performance optimization.
• As key "connectors" of core process dependencies, provide critical feedback and strategic insights regarding the performance implications of each stage and stakeholder within the broader operational framework.
• Act as the definitive product performance expert, offering strategic guidance and insights on the "on-the-ground" implications of proposed or implemented product changes, anticipating impact, and advising on solutions.
• Drive a continuous feedback loop in partnership with Product Analytics, integrating Product Performance data with Client data to iteratively improve and innovate performance optimizations and product features.

Cross-Functional Strategic Influence

• Cultivate trusted advisory relationships with internal Flipp sales teams and oversee and strengthen relationships with key media partners and technology vendors.
• Lead initiatives to e