Performance Marketing Manager II (Maternity Leave)

Scopely is looking for a Performance Marketing Manager II to join our User Acquisition team on a Fixed-term contract (maternity leave) in Israel on a hybrid basis! 

At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily. 

The User Acquisition team is focused on driving player growth and efficiency across various digital marketing channels. The teams are based in Europe and the US.  The UA team’s mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again.

What You’ll Do: 

• Lead partner strategy and campaign execution across key acquisition channels: Google Ads, Apple Search Ads,Meta, Applovin, Blind ferret, Adjoe, Kashkick, Digital Turbine, Tapjoy, Playwell , and more potential publishers
• Manage budgets and bid strategies to achieve target CPI, ROAS, and spending efficiency
• Collaborate on developing media plans and growth recommendations for each partner's performance
• Optimize and expand campaigns for long-term ROAS and retention
• Manage ASA keyword strategy, encompassing bid optimization, performance analysis, and share of voice
• Work closely with network account managers
• Identify and develop new partner and platform opportunities to drive increased performance over time
• Perform analysis to spot opportunities and trend changes for the UA activities

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