Growth Web Engineer (AI-Enabled)

Mattermost is seeking a Growth Web Engineer to own and operate a modern, AI-enabled, developer-first website that powers high-velocity campaign execution and personalized digital experiences.

This role sits at the intersection of marketing, engineering, and AI-driven workflows. You will be responsible for translating campaign strategy, intent signals, and AI-generated insights into live web experiences—quickly, reliably, and at scale.

You will play a critical role in enabling rapid experimentation, account-based experiences, and AI-assisted execution—turning the website into a core growth engine.

What You’ll Do

Daily Website Operations & Content Management

• Own the day-to-day operation of the website, including updates, edits, and publishing of pages and content
• Build, update, and launch landing pages, campaign pages, and site content on tight timelines
• Make ongoing updates to existing pages, including copy, layout, components, and integrations
• QA all changes before and after publishing to ensure accuracy, functionality, and performance
• Monitor site health and quickly resolve issues related to broken pages, components, forms, or integrations
• Support rapid turnaround requests from marketing, including same-day updates when needed
• Maintain consistency across pages, ensuring alignment with design, messaging, and conversion best practices

Own the Website as a High-Velocity System

• Manage and evolve a static-site architecture (Astro or similar)
• Build flexible, reusable components that enable rapid page creation and iteration
• Ensure the site supports frequent updates without breaking structure, performance, or tracking
• Troubleshoot and resolve rendering, formatting, and build issues quickly

Enable Personalized & ABM Experiences

• Partner with Growth Marketing and ABM to create targeted landing pages and campaign experiences for specific accounts, industries, and personas
• Translate intent signals and campaign inputs into tailored web experiences
• Build reusable templates for ABM, industry, and campaign pages to support scale and speed
• Enable rapid iteration of messaging, layouts, and CTAs based on performance and engagement

Operate AI-Assisted Page & Workflow Systems

• Use AI tools (e.g., Claude, Cursor, Copilot) to accelerate page creation and development workflows
• Translate campaign requirements into structured prompts and page outputs
• Validate and refine AI-generated code and content to ensure production quality
• Integrate the website into broader AI-driven workflows that inform lead routing, nurture behavior, and optimization
• Act on insights generated from AI systems to continuously improve page performance and relevance

Forms, Data Flow & Funnel Integration

• Build and maintain frontend form experiences within the site
• Integrate forms with Pardot using form handlers or APIs
• Ensure accurate field mapping, hidden fields, and campaign attribution
• Validate end-to-end data flow into Salesforce
• Implement and maintain conversion tracking via Google Ana