Analytics Director

2548 - Analytics Director

ABOUT WPP & OPENDOOR

At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.
Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.

OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.

The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.

OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.

By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.

ABOUT THE ROLE

We are searching for a talented and enthusiastic individual to join our OpenDoor team. This is a Full Time position based in London. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses. This role reports to the EU Measurement/Analytics Lead.

RESPONSIBILITIES

• Build and apply a deep understanding of marketing objectives to support clients with comprehensive measurement and testing plans.

• Recruit, manage, and develop 1-3 analysts, ensuring high-quality output and efficient workflow.

• Lead the creation of clear, robust and thought-provoking campaign reviews and insights, and show the wider team/clients how to improve effectiveness.

• Exhibit deep understanding of marketing platform testing and targeting abilities, and act in a consultative capacity in their implementation

• Deliver insightful campaign reviews with actionable recommendations to improve marketing effectiveness.

• Be a reliable day-to-day point of contact for clients and maintain robust client relationships.

• Coordinate with third-party vendors for the assessment and management of bespoke measurement solutions, including contracts and SOWs.

• Manage relationships with data engineering teams and set automation strategies to integrate new tools and solutions.

• Be responsible for translating client briefs to identify the most appropriate measurement methodologies including brand lift, digital attribution, and measurement & derivation of various exposure metrics such as multi-media reach, attention & other metrics.

• Evaluate measurement capabilities, ensuring a solid understanding of their statistical robustness and limitations.

• Develop experimental designs, including A/B testing, multi-cell lift studies, and geo-testing, with a strong grasp of the underlying statistics and logistics required for robust implementation.

• Deliver "best in class" analytical capabilities across the wider Measurement team, including the use of new methods, techniques, tools and systems.

• Be conversant with the basics of AI and its integration into measurement methodologies, including leveraging AI-driven tools for predictive modeling, optimisation, and insights generation.

• Work with the strategy, planning and activation teams to ensure the learnings from previous analysis are fed back into future planning cycles. 

• Lead target setting and benchmarking for future campaign performance based on historical trends and drivers of performance beyond marketing levers.

QUALIFICATIONS

• You will be highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions. Including strong understanding of statistics - hypothesis testing, descriptive statistics and distribution theory

• Experience in analytics, measurement, data science, or a related field

• Skills & Tags

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