Marketing Communications Manager

Marketing Communications Manager

Santa Clara, CA preferred, Austin, TX as well

ABOUT THE ROLE

We are looking for a driven and technically literate Marketing Communications Manager to drive and execute Baya's communications strategy across channels. This is a high-impact role sitting at the intersection of product, sales, and brand — ideal for someone who understands the language of engineers and can translate complex semiconductor and chiplet concepts into compelling narratives for multiple audiences.

You will own the messaging, content, and campaign execution that fuels our pipeline, builds category credibility, and accelerates design wins. You will work closely with Product, Applications Engineering, and Sales to produce materials that matter at every stage of the customer journey — from early ecosystem awareness through to licensing and silicon ramp.

This role can be based in any of our hub locations — Santa Clara, Austin, Cambridge, or London — or fully remote, with occasional travel to customer sites, partner meetings, and industry events.

KEY RESPONSIBILITIES

Content Strategy & Development

• Support content roadmap: whitepapers, application notes, IP briefs, case studies, blog posts, and video scripts targeted at IC design engineers, SoC architects, FAEs, and procurement decision-makers

• Translate complex technical concepts — chiplet interconnect, fabric architecture, multi-die integration — into clear, differentiated messaging for both technical and executive audiences

• Collaborate with Applications and Product teams to ensure technical accuracy and relevance across all materials

Campaigns & Demand Generation

• Plan and execute multi-channel marketing campaigns aligned to IP product launches, partnership announcements, and trade show calendars

• Manage email marketing, LinkedIn, industry publications (e.g. EE Times, Semiconductor Engineering, IEEE Spectrum), and sponsored placements

• Track campaign performance across MQL and pipeline metrics; iterate rapidly based on results

Brand & PR

• Manage relationships with industry analysts (e.g. Gartner, Omdia, Linley Group) and technical press; coordinate press releases and media briefings

• Develop and maintain Baya's brand voice and visual guidelines; ensure consistency across all customer-facing assets

• Support executive thought leadership and speaking submissions for key industry events (Hot Chips, OCP Summit, IEEE, DAC, CES, etc.)

Sales & Licensing Enablement

• Produce and maintain sales collateral including pitch decks, IP licensing one-pagers, competitive battlecards, and FAE toolkits

• Partner with Sales and Business Development teams to tailor messaging for key verticals: datacenter, AI infrastructure, automotive, and Edge IoT

• Supporting conversion through the customer journey with announcements, targeted content and technical positioning

WHAT WE'RE LOOKING FOR

Essential

• 8+ years of marketing communications experience, with at least 3 years in semiconductor, EDA, IP licensing, or adjacent deep tech

• Proven ability to write confidently about technical topics — you don't need to be an engineer, but you need to earn the respect of one

• Strong track record managing integrated campaigns with measurable pipeline impact

• Experience with CRM and marketing automation platforms (HubSpot, Salesforce, Marketo or similar)
• Familiarity with MS Office suite, Email campaign tools (Mailchimp,
• Familiarity with AI-driven marketing skill sets.
• Excellent written and verbal communication skills in English

• Comfortable working across time zones and collaborating with distributed teams

• Self-starters that are hands on and driven to move fast.

Preferred

• Experience at a fabless semiconductor company, IP licensor (e.g. Arm, Cadence, Synopsys ecosystem), or EDA vendor

• Familiarity with the chiplet ecosystem: UCIe, CXL, die-to-die interfaces, and the broader disaggregated silicon trend

• Skills & Tags

  goaidataproductdesignmarketingsales