About the role

Aplyr's Quick Take

This role is about creating and executing go-to-market strategies for AI solutions in specific industries like Finance and Healthcare. It’s a hands-on position that blends product marketing with sales strategy, requiring you to understand buyer behavior and develop targeted campaigns and sales materials.

Good fit

Ideal candidates have over 5 years in product marketing, preferably in B2B, and are comfortable with long sales cycles and complex decision-making processes. A collaborative mindset and strong storytelling skills are essential for success in this fast-paced environment.

Worth noting

The role emphasizes a data-driven approach to marketing and requires advanced proficiency with AI tools. It also highlights the need for a low-ego operator, which may indicate a less hierarchical and more team-oriented culture.

Perplexity is changing how enterprises adopt AI. We're seeking a Solutions Product Marketer to own GTM strategy for our highest-priority verticals, Finance, Healthcare, Legal, and Consulting. You'll go deep on buying motions, use cases, and competitive dynamics, translating insight into campaigns, content, and sales enablement that systematically win each industry. This role sits at the intersection of marketing, sales strategy, and product.

You will:

Own vertical GTM as a system, not one-off campaigns
Map how enterprise buyers in each vertical evaluate, purchase, and deploy AI, personas, decision processes, and competitive alternatives
Build and run vertical awareness campaigns across paid, organic, and owned channels, including webinars, landing pages, and industry-specific creative
Arm enterprise sales with battle cards, objection handling, persona-specific talk tracks, and deal-stage content that moves revenue
Develop opinionated thought leadership positioning Perplexity as the authority on AI adoption in each vertical
Instrument and measure vertical performance: pipeline sourced, conversion rates, engagement iterating weekly based on data

Qualifications:

8+ years of product marketing experience, B2B preferred
Proven track record building and executing vertical or industry-specific GTM strategies that drove measurable pipeline
Deep understanding of enterprise buying motions, comfortable with long sales cycles, multi-stakeholder deals, and C-suite messaging
Exceptional storytelling and writing skills, able to distill complex capabilities into simple, compelling narratives across decks, one-pagers, videos, and ROI models
Advanced proficiency using AI tools to drive marketing outcomes
Collaborative, low-ego operator who thrives in fast-paced, small-team environments and owns the full stack of work

Skills & Tags

go ai data product marketing sales

Aplyr's read

Perplexity AI revolutionizes search technology by delivering precise answers through advanced AI, attracting talent passionate about cutting-edge natural language processing.
Synthesized from recent postings & public sources

What's promising

•Innovative AI-driven search engine offering direct answers enhances user experience.
•Strong focus on advanced natural language processing sets it apart in the search sector.
•Diverse roles in AI and engineering indicate robust growth and innovation.

What to watch

•Highly competitive AI field may challenge sustained differentiation.
•Rapid growth could strain company culture and employee integration.
•Dependence on AI advancements may pose risks if technology stalls.

Why Perplexity AI

•Direct answer delivery system differentiates it from traditional search engines.
•Emphasis on natural language processing for precise query responses.
•Recent hires reflect a strategic focus on AI infrastructure and model training.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Perplexity AI

Perplexity AI

perplexity.ai

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Perplexity AI is an AI-driven search engine that provides users with direct answers to their queries, leveraging advanced natural language processing technologies.