Head of Marketing - Dia Affiliate

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Crafting a world where we all have more time with the people we love. That’s what makes us Roche.

As the Head of Marketing you are responsible for shaping and leading both our organizational and marketing strategy for Roche Diagnostics in Denmark. The role focuses on driving organizational strategy, aligning it with global objectives, and ensuring sustainable business growth through effective decision-making and leading and developing a high performing marketing organization. The Head of Marketing also serves as a critical bridge between global marketing organizations and local teams, ensuring alignment and advancing Roche’s impact within the Danish healthcare market.

Key Accountabilities:

• Establish and implement organizational and marketing strategies that achieve our short and long term priorities and objectives.

• Ensure the organization is equipped to address current and future market demands.

• Represent the Danish affiliate as a member of the Affiliate Leadership Team (LT), advocating for strategic alignment at both local, subregional, regional and global levels.

• Champion global brand alignment and oversee product positioning, branding, and messaging to enhance market capture.

• Drive innovation through strategic experimentation while maintaining focus on sustainability and system-wide perspective.

• Inspire and align teams toward a common vision, fostering accountability, collaboration, diversity, inclusion, and trust.

• Lead with an entrepreneurial growth mindset, balancing short-term objectives with long-term outcomes.

• Partner with the Head of Sales to set short-, mid-, and long-term commercial goals and cascade objectives across the organization.

• Be an active member of and collaborate effectively with the Affiliate Leadership Team to ensure the affiliate’s sustainability and success.

• Serve as a liaison between the global marketing organization and local teams, enabling collaboration across geographies and promoting best practices.

• Evaluate and enhance local capabilities, linking initiatives to Global Academy programs.

• Act as a change agent, driving the rollout of new ways of working and continuous process improvements in alignment with global standards.

• Upskill, coach, and mentor individuals and teams in strategic thinking, marketing expertise, and Roche core competencies.

Who you are:

• You hold a bachelor's degree in either business or life sciences is required; a master’s degree or higher is preferred.

• You have proven experience in a marketing or strategy role within the healthcare or diagnostics industry.

• You are a visionary leadership with the ability to architect strategies and catalyze teams toward shared goals.

• You have strong collaboration and relationship management skills across local and international teams.

• You demonstrated experience leading and developing teams (leading leaders), with strong leadership and coaching skills.

• You have a strong background in developing and executing dynamic marketing strategies and operational plans.

• You demonstrated the ability to influence, inspire, and foster collaboration across diverse teams.

• You have a track record of identifying and driving innovative business opportunities while navigating complex organizational priorities.

• You act with urgency and curiosity to take smart risks and continuously improve outcomes.

• You display enterprise portfolio thinking, understanding how global strategies interplay with Danish market dynamics.

• You maintain a commitment to Roche’s mission and values, championing sustainable innovations for the healthcare system.

Join Roche to be at the forefront of innovation in healthcare and make a true difference in people's lives. Together, let’s create a healthier future.

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.