Senior Lifecycle Specialist (They/She/He)

If you’re here, it’s because you’re looking for an exciting ride. 

A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone. 

We’ll deliver a non-vanilla culture built on talent, where we work to amplify the impact on millions of people, paving the way forward together. 

Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 23 countries. 

Together we revolutionise the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.

What makes our ride unique? 

Our culture and strong values. 

Our career development philosophy. 

Our commitment to being a force for good. 

We have a vision: Building the largest marketplace in your city, to give access to anything in minutes. And this is where your ride starts.

YOUR MISSION

We are looking for someone to join our Customer Lifecycle and Incentives team within the Growth organization. We are a team dedicated to crafting and implementing long-term lifecycle strategies designed to engage users with our app and drive incremental business results. As a Senior Lifecycle Specialist, you will be an integral part of a team that thinks big, continuously pushing the boundaries to deliver impactful communication strategies that align with our company’s vision and objectives.

THE JOURNEY

• Craft and optimise communications strategy: Lead the development and execution of parts of the communications lifecycle strategy aimed at enhancing customer retention and lifetime value by driving user engagement. Do so, by working on optimizing and personalizing communication based on insights driven through analysis. This includes continuously exploring new opportunities to enhance customer interactions.
• Manage complex projects: Take ownership of communication projects from inception to execution, ensuring deadlines are met and objectives are achieved. You will coordinate with cross-functional teams, manage timelines, and oversee project deliverables.
• Make decisions based on Data Analysis and Reporting: While not serving as the team's data analyst, you will use advanced Excel skills to conduct self-analysis on campaign performance, interpret customer data, and generate insights that inform and optimize communication strategies. 
• Excel at Stakeholder Management: Engage and collaborate with various stakeholders across the organization. Navigate conflicts effectively, ensuring that communication strategies are aligned and executed seamlessly across different teams.
• Prioritize and align strategies to OKRs: Ensure that all communication strategies and tasks are prioritized and aligned with the company’s and team’s OKRs (Objectives and Key Results). Your ability to link day-to-day activities with overarching business goals will be crucial.
• Adapt and Innovate: Thrive in a fast-paced, ever-changing environment by balancing meticulous attention to detail with the ability to deliver results swiftly. You will be expected to adapt to new challenges and contribute positively to the team dynamic.

WHAT YOU WILL BRING TO THE RIDE 

• 3+ years of proven experience in lifecycle marketing or CRM (or similar departments) where you acquired a strong understanding of segmentation, user journeys, and personalized communication. (using marketing automation tools such as Braze, HubSpot, Salesforce, etc.)
• A strategic mindset. You can see the big picture, but also loves diving into the details.
• A problem solving and results-driven, can-do attitude.