Go-To-Market (GTM) Lead (Remote – U.S.)

JOB SUMMARY:

This is a hands-on, execution-first GTM role for a self-starter who can build structure where little exists today. You will run the growth operating system end-to-end: create the systems, implement the tools/software, drive proposal/RFP delivery, coordinate internal inputs (ops/finance/culinary/leadership), and manage a small budget with contractor support to ship marketing and sales assets.

This role is for someone who moves fast, is relentless about follow-through, and produces clean, client-ready output with minimal direction.

 

Location: This is a fully remote role open to candidates located anywhere in the United States. Candidates are not required to be based near KitchFix headquarters.

 

Reports To: CEO

 

KEY RESPONSIBILITIES:

Build and run the GTM operating system (systems + tools + cadence)

• Stand up and maintain the core growth infrastructure: pipeline tracker/CRM, stage definitions, follow-up cadence, dashboards, and templates.
• Select and implement practical software/tools (CRM, proposal workflow, project management, asset library) appropriate for a lean team and budget.
• Run weekly pipeline and pursuit meetings; enforce next steps, owners, and deadlines.

Pipeline execution management

• Maintain target account list, stakeholder maps, and relationship touch cadence.
• Track decision windows and keep KitchFix consistently “top of mind” with prospects.

Proposals / RFPs / pitches (end-to-end production)

• Own proposal calendar and internal deadlines; coordinate all contributors.
• Manage proposal templates, reusable content, and version control.
• Ensure proposals reflect client outcomes/results—not just pricing—and are presentation-ready.

Marketing execution that supports sales (with small budgets)

• Build and ship proof assets: client stories/case studies, employee stories, one-pagers, deck updates.
• Manage contractors (design, copy, photo/video) efficiently and on-brand.
• Maintain a content calendar focused on credibility, recruiting, and staying top-of-mind.

Trade shows & events (treated as a pipeline channel)

• Plan target list, meeting goals, hosted dinners/events, and follow-up workflows.
• Track outcomes: meetings booked, follow-ups completed, pipeline created.

BD enablement / management (after BD hire)

• Help define the BD role, scorecard, outreach rhythms, and weekly expectations.
• Hold BD accountable to activity and stage progression metrics.

 

WHAT SUCCESS LOOKS LIKE:

• A functioning, simple GTM system exists (tools + cadence + templates) and is consistently used.
• Opportunities don’t stall: clear next steps, owners, timelines.
• Proposals ship on time with high quality and a consistent story.
• Proof assets ship monthly and directly support sales + recruiting.
• Trade shows/events generate tracked meetings and pipelines (not just attendance).

 

QUALIFICATIONS:

• 5+ years in a growth execution role such as: proposal/pursuit management, GTM program management, sales ops/rev ops, or BD operations.
• Direct experience in contract dining / foodservice management / hospitality services (must understand how these contracts are sold, priced, and retained).
• Proven ability to build systems from scratch and implement practical tools/software in lean environments.
• Strong project management: can run multiple