Brand Activation Lead

What You'll Do

We're looking for a seasoned Brand Activation Lead to own the end-to-end execution of our brand's most visible moments — campaigns, launches, events, partnerships, and integrated activations across digital and physical channels. This is a producer's role at its core: you are the person who turns creative ambition and strategic intent into shipped, on-time, on-budget reality, orchestrating the many moving parts and people it takes to bring a brand to life. You sit at the intersection of creative, strategy, and operations. You don't just track work — you drive it, anticipating what's needed before it's asked, clearing obstacles, and holding the whole production together from concept through delivery and measurement.

Responsibilities

• Own the full lifecycle of brand activations and campaigns — from kickoff and scoping through production, launch, and post-mortem — across digital, experiential, and physical channels.

• Act as the central point of coordination across creative, design, content, media, product, legal, and external partners, keeping every workstream aligned and moving.

• Build and manage detailed production plans, timelines, budgets, and resourcing, and hold stakeholders accountable to them.

• Translate strategic and creative briefs into executable plans, sequencing the work and identifying dependencies, risks, and tradeoffs early.

• Manage external vendors, agencies, production partners, and freelancers — from scoping and contracting through delivery and invoicing.

• Run the day-to-day: status meetings, stand-ups, reviews, approvals, and the constant communication that keeps a complex activation on track.

• Anticipate and remove blockers, resolve competing priorities, and make the judgment calls that keep work shipping without sacrificing quality.

• Establish and refine repeatable production processes, playbooks, and templates that let the team scale activations efficiently.
• Partner with analytics to define success metrics and lead post-activation reviews that turn results into lessons for the next cycle.

Where You'll Work

In-office in Palo Alto (3-4 days a week) and San Francisco (1-2 days a week).

Who You Are

• ~10 years of experience in program/project management, production, or brand/campaign delivery — ideally spanning agency and in-house environments.

• A proven track record shipping complex, multi-stakeholder brand activations or integrated campaigns on time and on budget.

• Deep fluency in production and project management: scoping, budgeting, resourcing, risk management, and timeline orchestration.

• Strong creative instincts and the ability to earn the trust of creative and design partners while still holding the line on delivery.

• Exceptional communication and stakeholder-management skills, comfortable moving between executive updates and vendor negotiations.

• Experience managing external agencies, vendors, and production partners end to end.

• Calm under pressure, highly organized, and energized by ambiguity and many moving parts.

• Fluency with project management and collaboration tools (e.g., Monday, Figma, Smartsheet).