Spec-Marketing

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This is a highly analytical and strategic role focused on retention and churn mitigation within the Verizon Business Group through data-driven strategies, focusing on Business Markets customer segments and sub segments. This individual will be responsible for developing detailed base level insights through deep dive analyses, and creating recommendations to adjust strategies and improve performance. This individual will provide strategic analytical support to base management segment owners and campaign managers to drive base strategies by sharing data insights, deep-dives, and accelerating action plans aligned with marketing opportunities. This role will require developing executive-level presentations and crafting compelling slides to communicate strategies and results. Additionally, this role will act as a conduit to adjacent teams including Business Intelligence, Finance, Device & Pricing, and Field Marketing. 

In this role you will be responsible for:

• Developing and managing recurring analyses, insights, and unique data visualizations to improve retention and mitigate churn

• Analyzing base performance and trends by distilling complex data sets into concise and actionable data insights. This work will be used to further refine marketing campaign strategies to improve retention and mitigate churn. Ability to package fact-based recommendations clearly and “tell a story” with data to leadership is critical for success in this role.

• Tracking and analyzing the performance of select customer segments and sub-segments, as well as select retention initiatives, while tying performance to overall base trends

• Serving as a subject matter expert for proactive, recurring, and nuanced insight generation to help dictate the conversation around churn & provide strategic guidance to stakeholders and leadership across Verizon Business Group

• Acting as a conduit to cross-functional teams, including Business intelligence, Device & Pricing, Finance, and Business Markets to align on goals and strategies 

What we’re looking for:

You’ll need to have:

• Four to six years of relevant marketing experience required.

• Experience with marketing analytics and driving actionable insights.

• Experience with data visualization and communicating strategies and outcomes to stakeholders at all levels.

• Familiarity with tools such as Google Analytics, CRM software, or data visualization platforms like Tableau

Even better if you have one or more of the following:

• Telecom or subscriber services experience.

• Experience marketing to Business Markets customers

• Experience with or knowledge of Business sales

• Experience analyzing large datasets to derive actionable insights. 

• Understanding of direct marketing and Sales best practices across key tactics (Email, Direct Mail, SMS, Digital, Outbound, etc).

• Strong written and verbal communication skills.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to race, gender, disability or any other legally protected characteristics.