Senior User Researcher, WPP Open

Confirmed live in the last 24 hours

WPP

London, England, United Kingdom

Hybrid

Posted March 10, 2026

Job Description

WPP is the trusted growth partner for the world’s leading brands.

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

We have been building the world's most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

For more information, visit WPP.com.

Why we're hiring:

We are looking for a Senior User Researcher to play a central role in shaping the user experience of our global GenAI-powered marketing platform, which is transforming how 150,000 employees across creative, media, and production deliver work. As a foundational part of our digital transformation, this platform blends intelligent automation, role-based AI agents, and new ways of working to streamline project delivery across the enterprise.

You will co-create and scale our user research practice—capturing deep insights into user behaviours, needs, pain points, and emerging habits—to influence product direction, drive behavioural change, and ensure the platform is intuitive, efficient, and widely adopted. This role blends strategic thinking, research rigour, and storytelling to bring the voice of the user into every stage of the transformation.

What you'll be doing:

End-to-End Research Leadership
- Own and drive the research strategy across the GenAI platform transformation, aligning with strategic goals, user adoption targets, and behavioural change objectives.
- Design and conduct mixed-methods research (qualitative and quantitative) to explore user needs, workflows, perceptions of AI tools, and barriers to adoption.
- Identify and segment user personas across functions (creative, media, production), roles, and maturity levels in AI literacy and digital tooling.
Insights for Behaviour & Adoption
- Explore behavioural drivers and resistance points related to GenAI adoption, automation, and role-based agents.
- Assess how users currently complete tasks and how they react to automation or AI intervention.
- Partner with behavioural designers to support interventions that enable mindset shifts, habit formation, and sustained usage of new capabilities.
Prototype & Product Testing
- Collaborate with UX, Product, and AI teams to design and execute usability tests, concept evaluations, and in-field studies.
- Evaluate AI agent usability, understand gaps in comprehension, and improve task-to-agent workflows to reduce friction and increase confidence.
- Test in-product micro-learnings and feedback systems for continuous learning loops.
Continuous Feedback & Learning
- Build systems to capture ongoing user feedback, usage data, and experience metrics as part of a continuous discovery process.
- Translate research findings into clear, actiona