About the role
At GREY, part of WPP, we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
WHO WE ARE
Grey Health is the culmination of the rich legacies of two powerhouse brands — Grey and TANK. With borderless employees spread across 20 studios in 18 countries, we all work collaboratively with one mission in mind: to deliver famously effective ideas that drive business results for top tier clients in the health and wellness market. In 2023, Grey was named a Top 100 Most Loved Workplace and our agency network and the Grey Group, ranked in the top ten award winners at the Cannes Lions International Festival of Creativity.
Grey and TANK, while maintaining their distinct brands, leverage shared resources and strategic direction for global growth.
POSITION OVERVIEW
Senior Medical Strategist are responsible for understanding the scientific and clinical aspects of their assigned businesses and brands, as well as serve as a key strategic resource for both internal teams and clients. In this role you will leverage science in brand differentiation and communications, collaborate with copywriters and medical writers to represent the scientific perspective throughout creative development to ensure scientific and clinical relevance. You will work in a continues effort to develop a strategic skill set in an effort to uncover the most compelling insight in which to differentiate a brand in a medically viable and compelling perspective, constantly pushing to make Famously Effective work.
KEY RESPONSIBILITIES
- Directly produces scientific and clinical information output that is relevant, accurate, and on-strategy
- Represent the scientific perspective throughout the strategic and creative process
- Demonstrate depth of understanding for multiple products, pharmaceuticals, devices and disease states
- Review relevant medical content and develop strategies and tactics regarding disease stage and therapeutic agents and distills the medical and scientific information into strategic insights and actionable ideas
- Critically review content developed by others in the agency, including copywriters, medical writers, and AMDs
- Proactively and proficiently provide strategic medical recommendations based on the changing market to enhance brand communications
- Ensure that projects are technically accurate and audience appropriate
- Develop scientific messages, consult on concepts, and advise as a scientific sounding board
- Use science to differentiate brands and create compelling programs
- Partner with strategic planning on insight mining, participate by interviewing physicians and patients as appropriate
WHAT YOU WILL NEED:
- Experience in the pharmaceutical industry and/or pharmaceutical marketing desired; direct experience developing medical communications programs such as scientific platform development, advisory board preparation, training modules, publications preferred
- Must be able to provide scientific and medical expertise across a broad range of therapeutic categories
- An advanced scientific degree (Ph.D., MD, PharmD) preferred
- 3-6 years of experience in a Medical Communications
WHO YOU ARE:
- Creative: Putting together two things to create a third thing no one’s ever seen before
- Productive: Acting on ideas to make things happen and get stuff done
- Collaborative: Focused on the greater good versus personal gain
02 Aplyr's read
Grey US is a dynamic advertising agency renowned for its innovative brand strategies, attracting creative professionals passionate about impactful storytelling and health-focused campaigns.
What's promising
- •Grey US is recognized for its award-winning creative campaigns.
- •The company offers opportunities in health-focused advertising, a growing industry segment.
- •Grey US fosters a collaborative environment that encourages creative risk-taking.
What to watch
- •High-pressure environment due to tight deadlines and demanding clients.
- •Limited public information about work-life balance initiatives.
- •Frequent restructuring can lead to job insecurity.
Why Grey US
- •Grey US specializes in health-focused advertising, setting it apart in the industry.
- •The agency is part of a global network, offering international career opportunities.
- •Grey US is known for its 'Famously Effective' creative philosophy, driving innovative solutions.
Aplyr’s read is generated by AI from public sources. Was it useful?
03 About Grey US
Grey is a global advertising and marketing agency known for its creativity and innovative approach to brand building.
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