Content Strategy & Governance

• Define and maintain governance standards, review processes, and lifecycle requirements for solutions pillar and partner content.

• Establish and evolve content policies, templates, and operating guidelines; partner with marketing operations to ensure alignment with platform metadata standards and tagging requirements.

• Collaborate with the Creative team to conduct brand and messaging reviews, ensuring alignment with approved positioning, messaging frameworks, and corporate standards.

• Drive adoption of governance standards across a distributed network of content owners and stakeholders.

• Evaluate content strategy, portfolio health, and content effectiveness, identifying opportunities for optimization and improvement.

• Develop recommendations to improve content quality, usability, consistency, AEO and SEO best practices, and alignment with business priorities.

Content Lifecycle Management & Auditing

• Lead ongoing content audits to assess relevance, performance, accuracy, and alignment with go-to-market priorities.

• Define and maintain lifecycle standards, including archival, refresh, retirement, and maintenance criteria.

• Partner with stakeholders to identify content quality issues, governance gaps, metadata inconsistencies, and duplication.

• Monitor content portfolio health and recommend actions to improve usability, adoption, effectiveness, and operational efficiency.

• Establish measurement frameworks and reporting to support optimization and governance decisions.

• Drive remediation efforts and continuous improvement initiatives to maintain a healthy and trusted content ecosystem.

Program Management

• Provide program and project management support for cross-functional initiatives, including planning, stakeholder coordination, dependency tracking, and execution.

• Define and document business requirements, operational processes, and governance considerations for content-related initiatives.

• Develop project plans, workback schedules, communication plans, and operating frameworks.

• Facilitate working sessions to clarify ownership, resolve process gaps, and align stakeholders on priorities.

• Coordinate cross-functional teams, manage dependencies, drive accountability, and escalate risks as needed.

• Engage with external consultants and strategic partners to evaluate operational effectiveness and industry best practices.

Content Systems & Operational Stewardship

• Define governance requirements, content standards, and operational guardrails for content platforms, AI-enabled experiences, and future delivery channels.

• Ensure content structure, metadata, taxonomy, and governance processes support discoverability, reuse, reporting, and AI-driven recommendations.

• Partner with stakeholders on implementation, testing, adoption, and continuous improvement initiatives.

• Identify opportunities to improve operational efficiency through workflow optimization and scalable governance practices.

• Promote content quality, governance readiness, and operational consistency across the ecosystem.

• Manage the Asana content board and ensure CMS health.

• Assist in the setup and management of a company-wide DAM.

Writing & Editorial Support (Targeted)

• Create or refine content as needed, including blogs, thought leadership, solution narratives (e.g., Spend Optimization Services or partner campaigns), campaign and web copy, and sales enablement collateral.

• Ensure content is clear, audience-focused, and outcome-driven.

• Serve as a quality checkpoint for tone, clarity, and consistency.

Success in This Role (6–12 Months)

• Audit existing marketing assets.

• Establish an adopted content governance and lifecycle model.

• Reduce duplication, inconsistency, and outdated content.

• Improve content usability, discoverability, and reuse.

• Enable more efficient content creation through improved systems.

• Provide visibility into content portfolio health and performance.

• Support the evolution toward a structured, journey-based content ecosystem.

Behaviors and Competencies

• Strategic Thinking: Can analyze situations and can lead the development and execution of strategic initiatives.

• Detail-Oriented: Can manage complex tasks or projects, identifying errors or inconsistencies, and ensuring all details are addressed, necessary corrections are made, and quality is maintained.

• Communication: Can effectively communicate complex ideas and information to diverse audiences and can facilitate effective communication between others.

• Teamwork: Can lead a team effectively, facilitating cooperation, sharing information, and ensuring that all team members are able to contribute to their full potential.

• Collaboration: Can proactively seek out diverse perspectives, facilitate open communication among team members, and drive toward consensus and action.

• Willingness to Learn: Can regularly integrate new skills and knowledge into daily work and is open to feedback and making changes accordingly.

• Self-Development: Can actively seek feedback and use it constructively for personal growth.

• Relationship Building: Can proactively seek out opportunities to expand networks, initiate collaborations, and contribute to team cohesion.

• Problem-Solving: Can proactively identify potential problems, initiate preventive measures, and propose and contribute to innovative solutions.

• Project and Goal Focus: Can optimize resources and efforts to ensure project goals are met efficiently.

• Results Orientation: Can set challenging goals for their team and lead them to achieve these goals, demonstrating a consistent track record of results.

Skill Level Requirements

• Strong content governance, operations, and systems-thinking capabilities.

• Deep understanding of content lifecycle management and governance principles.

• Ability to bring structure to complex, fragmented environments.

• Strong operational mindset with the ability to balance structure and flexibility.

• Ability to evaluate content effectiveness and translate insights into actionable improvements.

• Strong editorial judgment and writing capability.

• Practical understanding of AI in content workflows.

• Strong collaboration and cross-functional communication skills.

• Program and project management capabilities, including stakeholder coordination and dependency management.

Other Requirements