E-Commerce Marketing Specialist (Retail Media & Contents)

The purpose of this role of Royal Canin Korea is to ensure the e-merchandising and recommendation of Royal Canin products by partnering with a variety of online customers and channels. This position plays an important role in driving sales and growing category in the digital space.

• Lead retail media strategies and maximize growth opportunities for media execution based on a deep understanding of digital touch points and channels.

• Continuously evolve media planning and execution across CPC, SEM, SEO, and display banners for conversion

• Plan and execute retail media on Naver and Coupang, align goals with the E‑com Sales team, and run A/B tests within a test‑and‑learn framework to drive mid‑/long‑term optimization.

• Develop and manage digital content through strategic planning, production, and performance analysis.

• Collaborate with e-commerce and marketing team on campaigns, content, landing pages and retargeting strategies to ensure brand consistency.

• Accelerate the E‑Com excellence strategy by extending beyond retail media into broad e‑commerce marketing, including viral marketing and blog seeding etc.

• Primarily focus on local e‑commerce (E‑Com) marketing strategy while engaging regularly with the APAC regional team to align on and communicate the brand‑wide strategy.

• Cultivate strong relationships with media/content agencies to set campaign objectives, review performance against KPIs, and identify opportunities for efficiency.

• Manage media budget allocation, monitoring and reporting for assigned campaigns ownership.

• Analyze performance metrics and provide periodic reports on campaign and media effectiveness.

What are we looking for?

1. Education & Professional Qualification

• A university degree or higher-level education

• Strong interpersonal and communication skills, both locally and internationally

2. Knowledge/Experience

• Over 5 years of experience in FMCG, including a minimum of 3 years in the E-commerce/Marketing field

• E-commerce marketing(media, performance marketing) experience preferred – Retail media experience across Korea’s major platforms (Naver, Coupang) is preferred.

• Proven expertise in content planning, production, and performance analysis

• Experience collaborating with cross-functional teams, external partners and agencies

• Advanced level of English both written and verbal

What will be your key competencies?

• Business insight

• Resourcefulness

• Global perspective

• Strategic mindset

• Drives results

What will be your Key Functional Competencies & Technical Skills?

• Expertise in SEO, SEM, and social/retail media strategies

• Content strategy, creation and optimization

• Category insight / Portfolio management

• Knowledge of E-Commerce platforms and digital marketing

• Data Analysis & Insights

What can you expect from Mars?

Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus.