Account Manager, Programmatic

1829 - Account Manager, Programmatic

Role Summary and Impact

About WPP 650 

Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.

Named WPP 650, after the 650 UK constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It’s demanding – but always rewarding.

WPP 650 is a bespoke agency unit within WPP, dedicated to serving the evolving communications needs of government clients. We bring together the best of WPP's talent, technology, and insights to deliver impactful, modern, and effective public communications. We are at the forefront of reimagining how government engages with its citizens.

This is meaningful work with real-world impact – the kind you can point to with pride.

The Programmatic Account Manager will be responsible for the full campaign life cycle; in channel planning, managing set up, optimising campaigns, ensuring delivery to WPP Media standards, and ending in reporting the results directly to the client.

Key Responsibilities:

 

Campaign Management

• Competently create innovative Display & Video media plans designed to achieve specified KPIs
• Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs
• Understand the products and solutions that could be relevant for clients that have been developed within the group.
• Take ownership of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy
• Develop understanding of wider digital media mix to understand the role of display within it

 

Client and Partner Management

• Direct client servicing exposure with regular contact via weekly calls, campaign briefings and presenting performance in detail
• Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity
• Develop strong relationships with media owners, tech partners and other service providers to select the most appropriate suppliers for campaigns.

 

People Management

• Working with your line manager to ensure the effective management of more junior team members and your direct reports in Delhi, ensuring workloads are sufficiently monitored & prioritized to ensure deadlines are met.
• Working with line manager and team leadership to help train and develop junior team members. Leading by example to motivate and encourage those with less experience.
• Strong working relationships with key stakeholders within the agency e.g., Ad operations team
• Be an active member of the display team community, presenting in department meetings, sharing learnings, and p