Principal Product Manager

Principal Product Manager

Job Summary
PatientPoint is seeking a senior individual contributor to serve as Principal Product Manager for Precision — our patient engagement and pharmaceutical brand activation product at the intersection of healthcare personalization, privacy-safe audience activation, and point-of-care media.

This is an experienced IC role for a deeply skilled product practitioner who brings both strategic vision and hands-on execution. You will own the product strategy, roadmap, and performance outcomes for Precision, shaping how PatientPoint delivers personalized, pharma-relevant experiences across trusted point-of-care and digital healthcare environments. You will operate with significant autonomy, drive alignment across complex cross-functional stakeholders, and be a trusted voice across the organization on customer insight, market strategy, and product excellence.

This role does not carry direct people management responsibilities. Instead, you lead through craft, influence, and outcome ownership — establishing frameworks, building expertise, and elevating team capability for the strategically important Precision product. You will report to the VP of Product.

What You’ll Do

• Define and Own Product Strategy
  Define and communicate a compelling product vision for Precision that aligns with PatientPoint’s growth strategy, market opportunity, and client needs. Translate vision into a multi-quarter roadmap with measurable business and customer outcomes. Define and track KPIs across targeting quality, campaign performance, patient engagement, customer adoption, and revenue growth.

• Build Products That Solve Real Patient, Provider, and Pharma Customer Problems
  Lead development of solutions that improve personalization, audience relevance, campaign effectiveness, and performance measurement for patients, providers, and pharmaceutical advertisers. Ensure the roadmap reflects real market demand, validated customer pain points, and differentiated value in a competitive landscape. Proactively predict, improve, and remove barriers to effective discovery.

• Drive Commercial Impact
  Develop and evolve the business case for new Precision solutions, including market sizing, audience strategy, and partnership models. Partner closely with commercial leadership to shape a compelling market-facing value proposition for pharmaceutical advertisers. Ensure Precision capabilities address real client needs around audience access, contextual relevance, scale, targeting confidence, and measurement. Synthesize market, financial, and technical inputs to influence strategic decisions.

• Lead the Product Lifecycle
  Execute discovery, validation, launch, and scale for new and existing Precision capabilities. Balance speed, rigor, and executional excellence while ensuring solutions are operationally feasible, scalable, and compliant. Drive launches in partnership with internal teams and external partners to validate product-market fit and scale commercialization. Define measurement and experimentation frameworks that establish repeatable practices enhancing team impact.

• Champion Modern Product Practices
  Champion disciplined product practices including continuous discovery, strong prioritization, outcome-based measurement, and data-informed decision-making. Proactively resolve systemic data and instrumentation gaps. Mentor peers in evidence-based decision-making and advanced discovery methods. Build clarity, focus, and accountability across complex initiatives.

• Advance Portfolio-Level Impact
  Shape how Precision capabilities integrate across PatientPoint’s broader platform and future innovation agenda. Anticipate alignment challenges and establish structures that speed durable decisions. Identify opportunities to expand differentiation, unlock new client value, and strengthen long-term competitive advantage. Guide teams through ambiguity with clear storytelling that maintains alignment from planning through launch.

• Support Customer Conversation and Drive Customer Discovery
  Bring product and subject matter expertise to key external sales and business development conversations with partners, providers and pharma advertisers, as needed to foster health and proactive partnerships that deliver ROI to PatientPoint and customers.

What We Need

• 8+ years of progressive product management experience, including demonstrated senior IC leadership (consistent with a director-level individual contributor scope).

• Experience scaling products in B2B healthcare technology, digital health, health media, martech/adtech, or other regulated environments.

• Strong understanding of healthcare personalization, audience segmentation, contextual targeting, and privacy-safe activation in regulated healthcare environments.

• Experience building products that serve pharma marketing or advertising needs, including audience strategy, campaign enablement, measurement, and commercial packaging.

• Experience driving external customer conversations, inclusive of senior exec audiences, for purposes of product discovery, sales support and/or implementation consults.

• Proven success scaling complex, cross-functional, revenue-generating products through rapid customer growth.

• Strong commercial orientation, including experience with business cases, adoption metrics, and revenue performance.

• Demonstrated ability to define measurement and experimentation frameworks that improve team-level decision-making and learning velocity.

• Track record of elevating cross-functional team capability and leading through influence without direct authority.

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