About the role

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we’ve announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized technology group and investor/operator focused on AI, robotics, and next-generation computing. By joining us now, you’ll be part of a pioneering team shaping the future of robotics—working alongside world-class experts in a fast-moving, innovation-driven environment.

This Position reports to:

Business Manager - Commercial and Operations

Job Summary:

As Sales Manager for Consumer industry, you will lead our sales team to expand market share, build strategic partnerships, and achieve revenue targets. You’ll combine technical knowledge of robotics with consumer industry expertise to identify opportunities, nurture client relationships, and deliver tailored solutions or standard function packages and or Application cells offered by our global solution centers.

Key Responsibilities:

1. Sales Strategy & Execution:

- Develop and execute sales plans to meet/exceed quarterly and annual targets for the consumer segment (e.g., food & beverage, packaging, logistics).

- Identify and prioritize high-potential markets, channels, and clients (B2B and B2C).

- Analyze competitor activity and market trends to refine positioning.

2. Team Leadership:

- Mentor and manage a team of sales representatives, providing coaching, training, and performance evaluations.

- Foster a culture of integrity, accountability, innovation, and customer-centricity.

3. Client Acquisition & Relationship Management:

- Build and maintain relationships with key accounts, distributors, retailers, and OEM partners.

- Negotiate contracts and close deals with enterprise clients

- Collaborate with marketing to align sales efforts with campaigns, product launches, and trade shows.

4. Market Insights:

- Gather customer feedback to inform product development and improve offerings.

- Track KPIs (e.g., conversion rates, visit reports, pipeline growth, customer lifetime value).

5. Cross-Functional Collaboration:

- Work with product, engineering, and support teams to ensure seamless customer onboarding and satisfaction.

Preferred Qualifications:

- Bachelor’s degree in business, Engineering, Robotics, or related field (MBA preferred).

- 7–10 years of sales experience, including 3+ years in robotics, IoT, or consumer tech.

- Preferred experience with packaging, logistics, e-commerce platforms or partnerships with major system integrators (e.g., Amazon, top food & beverage companies).

- Knowledge of regulatory standards for consumer robotics (e.g., safety, data privacy).

- Proven track record of performances/exceeding sales quotas in a competitive market.

- Experience managing high-performing sales teams.

- Strong understanding of robotics/AI technologies and their applications in consumer markets.

- Proficiency in CRM tools (e.g., Salesforce) and sales analytics platforms.

- Excellent communication, negotiation and presentation skills. Ability to translate technical features into consumer benefits

- Willingness to travel (up to 70%)

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.

Skills & Tags

sales

Aplyr's read

ABB blends cutting-edge robotics and automation with a commitment to sustainability, attracting tech-driven professionals eager to shape the future of industry.
Synthesized from recent postings & public sources

What's promising

•ABB is a leader in industrial automation, offering robust career growth in a future-focused sector.
•The company's commitment to sustainability aligns with global environmental priorities, appealing to eco-conscious professionals.
•ABB's diverse roles, from engineering to legal services, provide varied career paths.

What to watch

•The complexity of ABB's global operations may lead to bureaucratic challenges.
•Frequent restructuring can create uncertainty about job stability.
•Limited public information about work-life balance at ABB.

Why ABB

•ABB's integration of robotics with electrification is a key differentiator in industrial innovation.
•The company's global presence offers international career opportunities and exposure.
•ABB's focus on sustainable solutions differentiates it from traditional industrial firms.

Aplyr’s read is generated by AI from public sources. Was it useful?

About ABB

ABB

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ABB is a global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. The company operates in robotics, automation, and electrification.