Marketing Excellence - Operating Unit Lead Asia, SME&C

The Marketing Excellence OU Aligned Lead is responsible for aligning and landing GTM and marketing plans across assigned Operating Units, working in close partnership with local CMOs, GTM Activation teams, Sales Unit leadership, and partner teams. 

This role ensures Marketing Excellence strategy translates into clear priorities, strong execution, measurable ROI, and consistent field communications—while serving as the primary feedback loop from the field back to the core Marketing Excellence team. The role also plays a central leadership role in OU‑level event strategy, including AI Tour execution, Co‑Sell Connections events, executive engagement models, and demand generation alignment. 

Marketing Excellence Leadership & OU Alignment 

• Serve as the primary Marketing Excellence lead aligned to assigned OUs, partnering with OU leadership, local CMOs, and GTM Activation teams to land GTM and marketing plans.
• Drive alignment on marketing strategy, priorities, and investments, ensuring clarity on expectations, sequencing, and success measures.
• Act as the central point of coordination between core Marketing Excellence and the field—gathering input, surfacing gaps, and informing continuous improvement of tools, processes, and initiatives.
• Lead communications, landing, and enablement to Sales Unit leaders and OU sales teams, ensuring marketing investments are well understood and effectively activated. 

Marketing Investment Oversight & ROI Accountability 

• Oversee marketing investment governance at the OU level, including prioritization, execution tracking, and performance outcomes.
• Own visibility into ROI and results associated with Marketing Excellence‑led investments, working with partners across Marketing, GTM, and Sales to course‑correct and optimize impact.
• Synthesize performance insights, seller feedback, and field learnings to improve execution quality and outcomes over time. 

Event Strategy, Execution & Demand Generation 

• Own and support OU‑level event strategy and execution, ensuring strong alignment to GTM priorities and Sales Unit needs.
• Plan and support AI Tour ancillary events and localized demand generation, driving attendance quality, seller engagement, and pipeline impact.
• Partner with Sales Unit leads and partner teams to plan and execute Co‑Sell Connections events, ensuring rigor, consistency, and measurable outcomes.
• Lead alignment with Innovation Hubs and Experience Centers, ensuring effective use of immersive experiences to support customer and executive engagement.
• Support landing and awareness of the Executive Meeting Program, partnering with executive engagement models (including vendor‑supported 1:few programs). 

Cross‑Functional Collaboration & Field Feedback Loop 

• Partner closely with OU CMOs, GTM Activation, Partner Marketing, Sales leadership, and core Marketing Excellence to ensure integrated execution.
• Create a strong, trusted feedback loop from the field, bringing actionable insights on execution challenges, opportunities, and improvement areas back to the core team.
• Help scale best practices across regions and OUs by sharing learnings, successful execution models, and repeatable approaches. 

Required / Minimum Qualifications 

• Bachelor’s degree in Business, Marketing, Strategy, Finance, or related field AND 6+ years of experience in marketing, GTM strategy, sales operations, business planning, consulting, or related fields 
  OR equivalent experience.
• Demonstrated experience working in highly matrixed, global environments with senior stakeholders across marketing and sales. 

Preferred Qualifications 

• Experience partnering with field sales leadership, regional CMOs, and GTM teams to land strategy and drive execution.
• Strong understanding of marketing investment management, ROI measurement, and performance tracking.
• Experience leading or supporting large‑scale events, executive engagement, and demand generation programs.
• Proven ability to influence without authority, drive alignment, and bring clarity in complex environments.
• Excellent communication skills with comfort presenting to senior leaders and enabling cross‑functional teams.