Senior Manager, Paid Media, Digital Banking

COMPANY DESCRIPTION:  Forbright is a nationwide full-service bank and commercial lender focused on helping to build a brighter future for our clients and the communities we serve. Forbright is committed to exceptional client service by providing seamless, innovative personal banking services to depositors and creative financing solutions to visionary middle market businesses and investors in healthcare, technology, financial services, real estate, and other industries. 

 

COMPANY CULTURE:  We are a dynamic, high energy, fun, and fast-paced organization that has an exciting growth trajectory, meaningful mission, and embedded responsible practices into our daily interactions. We offer our team members a culture of collaboration, inclusion, flexibility, recognition, and giving back. We look to hire individuals that are passionate about our mission, and who are motivated, customer and results-oriented, innovative, adaptable, and thoughtful.

 

COMPANY MISSION:  We are a mission-driven institution. We operate a sound dynamic institution that is well capitalized, liquid, profitable and uses best practices to manage risk and assure compliance with laws and regulations. We use Forbright’s capital, capabilities, innovation, and expertise to help our clients succeed and contribute broadly to building a brighter future. 

JOB SUMMARY: The Senior Manager, Paid Media, Digital Banking is responsible for directly managing the paid search, paid social, and display campaigns for the Digital Banking team. This position plans and launches campaigns on search, social, and display platforms (Google Ads, Google Performance Max, Bing Ads, Meta, Reddit, etc.) and works within each to manage and optimize campaigns post-launch with the goal of driving customer acquisition for Forbright Bank’s digital banking products. In addition, the Senior Manager, Paid Media, Digital Banking is responsible for executing a test and learn roadmap, implementing best practices, and reviewing customer and competitive trends to carry out campaign performance effectively and efficiently across paid media channels.