Market Manager Emerging Brands - San Diego

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Meaningful Work From Day

Step into a dynamic role as the Market Manager for San Diego with Brown-Forman! Be at the forefront of driving brand success through innovative strategies, impactful relationships, and seamless execution, directly influencing the growth and visibility of our emerging brands in the vibrant San Diego market. 

What You Can Expect

Trade Development

• Build Connections: Develop rapport and personally call on targeted on-premise & off-premise accounts in San Diego and select accounts in Orange County.

• Target & Engage: Maintain and actively work the targeted account list.

• Sell with Passion: “Hand Sell” assigned a portfolio of brands to targeted gatekeepers (retailers, bar owners/managers, and bartenders).

• Educate & Inspire: Conduct wait staff training and coordinate brand education seminars in target accounts to create advocacy for Brown-Forman brands.

• Boost Visibility: Secure Brown-Forman priority brand visibility, menus, and features in targeted accounts.

• Turn Data into Action: Analyze data, including depletion reports, and convert insights into actions.

Market Planning & Evaluation

• Leadership: Lead development and oversee execution for Emerging Brand platforms in On and Off Premise and serve as the local “expert” for Brown-Forman Emerging Brands initiatives in the San Diego market.

• Strategize: Develop market plans for target accounts in collaboration with the Emerging Brands Senior Regional Manager, Area Manager, and Field Marketing Managers.

• Set & Track Goals: Work with the local Brown-Forman team to set goals and track distributor sales teams.

• Performance: Monitor assigned Brown-Forman portfolio brand performance with the expectation of exceeding market segment trends. Review local market performance monthly and make recommendations on how to improve performance.

• Collaborate: Participate in ongoing planning meetings with internal and external stakeholders as required.

• Manage Budgets: Manage budget responsibilities to drive financial success.

Training & Coaching

• Coaching: Serve as a field coach for agency partners with Emerging Brand Responsibility.

• Training & Coordination: Train distributor craft, off-premise, and on-premise teams on assigned Brown-Forman brands and their competitive set, and serve as Brown-Forman commercial team segment expert to coordinate training activities across the local Brown-Forman team.

• Collaborate: Conduct formal work-withs in the market with distributor sales teams a minimum of 8 days per month, in addition to independent market time.

• Continuous Improvement: Complete ride-with contact reports, work with distributor Division Manager, and copy Regional Sales Manager and Area Manager on continuous improvement.

What You Bring to the Table

• Minimum of 3 years of experience in the beverage alcohol industry with a proven track record of meeting key metrics through an entrepreneurial mindset and innovative problem-solving.

• Demonstrated ability to build and maintain effective relationships with key stakeholders while fostering collaboration across channels, functions, and geographies to drive better results.

• Ensures clear and consistent communication with relevant parties, prioritizing Brown-Forman’s overall business objectives over individual territory or team goals, and fostering a culture of transparency within the team.

• Strong coaching and sales training skills, with a consistent presence in the market to engage with key accounts and customers.

• Proficient in commercial business operations software, including Microsoft Office, and other budgeting and planning tools.

• Flexible and adaptable, with the ability to travel and work nights and weekends as required.

• Valid state driver’s license and capable of lifting up to 60 pounds.

What Makes You Unique

• Deeply connected in the San Diego On-Premise market with a proven track record of building lasting relationships with top local buyers

Pay

The base pay salary will be $87,000 - $93,000 plus a 10% cost of labor allowance bringing the range of pay to $95,700 - $102,300 paid semi-monthly plus a 25% bonus. The 25% bonus will be calculated off the base pay and cost of labor allowance paid annually contingent on performance of the company and individual.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.#LI

Requisition Type:

Employee

Management Level:

Professional

Global Job Level:

P6

Number of Openings Available:

1