Social Media Manager

About Baselayer

Trusted by 2,200+ financial institutions, Baselayer is the intelligent business identity platform that helps verify any business, automate KYB, and monitor real-time risk. Baselayer’s B2B risk solutions and identity graph network leverage state and federal government filings and proprietary data sources to prevent fraud, accelerate onboarding, and lower credit losses.

We are building category-defining infrastructure for business identity in highly regulated markets, with a strong focus on execution, ownership, and long-term impact.

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About the Role

 

As Baselayer's first dedicated Social Media Manager, you'll own our social presence from brand voice to scheduling to community engagement. You'll work closely with the CEO, marketing, and GTM team to make sure every post reflects who we are and what we do.

This is a high-visibility role with real ownership. You'll also act as the operational backbone of our CEO's LinkedIn and Twitter/X presence, helping translate his thinking into content that drives awareness and conversation in the fintech and lending space.

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What You’ll Do

 

Account Management & Posting

• Own and manage all Baselayer social accounts LinkedIn, Twitter/X, and any emerging platforms

• Build and maintain a content calendar with consistent cadence

• Write, design (with support), schedule, and publish posts across all channels

• Ensure posts are on-brand in tone, visuals, and messaging

 

Content Ideation & Strategy

• Partner closely with the CEO and marketing leadership on a recurring basis to align on content priorities, upcoming narratives, and platform strategy

• Run structured ideation sessions with marketing leadership to surface themes, campaigns, and angles that ladder up to broader business goals

• Act as the connective tissue between the CEO's point of view and the marketing team's strategic direction, ensuring both inform what gets published

• Generate fresh content ideas rooted in our product, industry, and customers

• Translate technical risk management topics into engaging, accessible content

• Identify trends, conversations, and moments worth joining in the fintech/B2B SaaS space

• Develop content series, campaigns, and recurring formats that build audience over time and help Baselayer scale their output 

• Draft simple graphics via Figma or Canva, and work with internal and external content partners to source high quality, consistent written and multimedia content for socials.

• Execute social media channel elements of all broader, multichannel marketing campaigns

 

Writing Oversight & Editorial Collaboration

• Serve as the editorial lead on all social content, with final accountability for quality, accuracy, and tone before anything goes live

• Work with the CEO on iterative drafts, incorporating his feedback and perspective until the content truly reflects his voice

• Collaborate with marketing leadership to review and pressure-test content against campaign goals and messaging frameworks

• Build a lightweight review and approval process that keeps content moving quickly without sacrificing quality

• Provide editorial guidance to team members contributing posts, raising the overall quality of Baselayer's social output

 

Engagement & Community

• Monitor and respond to comments, mentions, and DMs across platforms

• Proactively engage with industry conversations, partner content, and relevant accounts

• Build relationships with fintech communities, creators, journalists, and partners

• Flag high-value interactions for leadership awareness or follow-up

 

Team Post Coordination

• Coordinate mandatory team posts for weekly post calendar, major product launches, announcements, and milestones

• Manage the system for collecting posts from team members and ensuring they go live on time

• As necessary, brief contributors clearly so posts feel authentic and aligned to their personal voice

 

CEO Account: Key Activities

• Serve as the primary operator of the CEO's LinkedIn and Twitter/X accounts

• Collaborate directly with the CEO to develop his social strategy and point of view

• Draft, edit, and schedule posts on his behalf, capturing his voice accurately

• Manage replies, threads, and high-signal engagement from his accounts

• Identify opportunities for thought leadership, media commentary, and viral participation

• Track performance and iterate on what's working

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How We'll Measure Success

In the first 90 days, you'll be expected to:

• Establish a consistent posting cadence across all channels

• Launch a documented brand voice guide

• Build a repeatable content calendar and approval workflow

• Grow engagement rate and follower count quarter over quarter

Ongoing metrics include follower growth, engagement rate, impressions, share of voice in fintech conversations, and team post compliance rate.

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What We're Looking For

 

Required

• 3–5+ years managing B2B or fintech social media accounts professionally

• Proven track record growing and engaging audiences on LinkedIn and Twitter/X

• Exceptional writing skills: you write like a human, not a bot

• Experience ghostwriting for executives and capturing distinct personal voices

• Self-directed and organized: you don't need hand-holding to ship great work

• Skilled at taking and implementing feedback from and soft managing content contributors and stakeholders to ensure reliable content pipeline execution

 

Nice to Have

• Experience collaborating and ideating with with senior leadership 

• Strong understanding of the fintech, compliance, or developer tools ecosystem

• Basic design skills (Figma, Canva) for creating visual assets

• Experience building or scaling a brand's social from an early stage

• Network within fintech, compliance, or B2B SaaS Twitter/LinkedIn communities

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Work Location

• Hybrid in our NYC office 3-4 days per week

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Why Baselayer

• Base salary range of $100,000 - $130,000

• Equity package

• Unlimited vacation

• Fully paid health insurance, dental, and vision
• Ownership from day one: you'll shape our social presence, not just execute a playbook

• Direct access to leadership, including regular collaboration with the CEO

• Work on genuinely interesting, technical subject matter that matters to real businesses