About the role

Better is the first AI-native mortgage and home equity finance company, revolutionizing one of the largest financial markets in the world. We make home finance radically more transparent; using AI and proprietary technology to eliminate friction from the mortgage process through our industry-leading AI platform, Tinman®, and the first voice-based AI mortgage assistant, Betsy™. Our mission is simple: make homeownership cheaper, faster and more accessible by transforming how people buy and finance homes.

The facts that speak for themselves:

- We’ve funded over $110 billion in loans (more than any other fintech in the US!)

- Raised over $1.2 billion in equity capital to modernize the $15 trillion mortgage industry

- Better’s propriety AI platform makes us an award-winning lender:

- Fintech Breakthrough Award 2025: Best Lending Innovation

- Yahoo! Finance (Jan 2025): Best Mortgage Lender for First-Time Homebuyers – Best for quick approval

- Yahoo! Finance (2025): Best Online Mortgage Lender

- Money Magazine (2025): Best for fast closing

- Forbes (2023): Best Online Mortgage Lender

We’re building the future of home finance—and we’re looking for smart, driven, ambitious innovators who are ready to tackle the most impactful work of their careers.

A Better Opportunity

This role requires a strategic perspective on marketing performance, ideally grounded in experience with digital media buying and hands-on ownership of modern marketing data systems. The ideal candidate enjoys connecting complex systems, understanding data end to end, and applying those insights to drive measurable marketing outcomes.

You’ll bring strong technical proficiency and a commitment to data integrity, ensuring tracking and attribution infrastructure is accurate, scalable, and compliant with privacy regulations. This role is well suited for someone transitioning from a traditional engineering background into MarTech, with a genuine interest in using technical skills to fuel marketing performance.

Skills & Tags

ai data marketing

Aplyr's read

Better Mortgage is a tech-driven company simplifying home financing, attracting professionals skilled in digital solutions and customer service.
Synthesized from recent postings & public sources

What's promising

•Fully online platform streamlines mortgage applications, reducing paperwork and time.
•Focus on technology makes homeownership more accessible and affordable.
•Recent hiring in diverse roles indicates growth and expansion.

What to watch

•Digital-only approach may alienate customers preferring in-person interactions.
•Highly competitive mortgage market presents challenges for differentiation.
•Regulatory compliance in financial services can be complex and costly.

Why Better

•Leverages technology to create a seamless mortgage experience.
•Emphasizes affordability and accessibility in home financing.
•Offers a wide range of roles, indicating a dynamic work environment.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Better

Better

better.com

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Better Mortgage is a digital mortgage company that aims to simplify the home financing process by providing a fully online platform for mortgage applications and approvals. By leveraging technology, they strive to make homeownership more accessible and affordable for consumers.