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Creative Director, Performance Advertising

Creatify LabCreatify Lab·Artificial Intelligence / Technology

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~7 min

Ashby

Posted

128 days

01

About the role

About Creatify

Creatify is building the world’s first end-to-end AI advertising agent—a platform that automates the entire video ad lifecycle, from scripting and avatar-led generation to testing, optimization, and publishing across Meta, TikTok, YouTube, and more.

In just 18 months, we’ve surpassed $10 million in ARR, serving over 1.5 million users across 10,000+ teams. Leading brands—including Alibaba, HubSpot, Binance, NewsBreak, and Zumper—use Creatify to produce personalized, high-performing video ads in minutes.

We have raised $24M in funding from leading Silicon Valley firms including WndrCo, Kindred Ventures, Millennium New Horizons, NFDG, Comcast Ventures, Creator Ventures, Leadout Capital, Hat Trick Capital, and many more. Check out our latest coverage by Fast Company, TechCrunch, Bloomberg TV, and our recognition as one of IVP Enterprise AI 55 in 2024.

Based in Mountain View, we are a team of passionate AI researchers, engineers, and advertising veterans. Join us in reinventing the advertising industry with AI.

What You’ll Do

  • Own creative strategy for paid social video ads across Meta, TikTok, and YouTube—focused on CTR, CPA, and ROAS.

  • Develop ad concepts from scratch: hooks, angles, narratives, and formats built for rapid testing and iteration.

  • Write platform-native scripts that feel conversational and built for the scroll—not the boardroom.

  • Manage and mentor a small, high-output creative team—setting the bar for quality, speed, and ambition.

  • Be the creative face of Creatify to key clients: present strategies, pitch concepts, and build trust as a strategic partner.

  • Design AI-powered workflows that supercharge production speed, creative variation, and testing cycles.

  • Build repeatable creative frameworks and playbooks that enable the team to produce ads at scale.

  • Use performance data to scale winners, kill underperformers, and iterate fast.

Who You Are

A hands-on creative leader equally comfortable whiteboarding concepts, jumping into CapCut, or prompting an AI model. Builder energy, not manager energy.

  • 3+ years in creative direction, paid social advertising, or agency-side performance creative.

  • Strong conceptual thinker—you instinctively know what hooks and messaging drive action.

  • Deep fluency in social-first ad formats and real user behavior on major platforms.

  • Data-aware: you use metrics to guide creative decisions, not just gut instinct.

  • Systems thinker who designs scalable frameworks, not one-off executions.

  • Excellent communicator who can present to clients, rally a team, and make complex ideas accessible.

  • Experience managing creative teams in fast-paced, deadline-driven environments.

  • Bonus: ex-creative agency owner or co-founder—you know what it takes to build a creative operation from the ground up.

AI & Tools

  • Hands-on with AI creative tools (Veo3, Sora2, Kling, or similar) and skilled at turning them into repeatable production workflows.

  • Strong AI prompting intuition—you know which formats consistently produce usable, high-quality results.

  • Proficient with Premiere, After Effects, CapCut, or equivalent.

Why Creatify

  • Shape the creative playbook at a company redefining how ads are made—your fingerprints will be everywhere.

  • Series A momentum with real revenue, real customers, and massive market opportunity.

  • Work at the bleeding edge of AI + advertising with access to tools before most people know they exist.

  • Small team, big ownership—every idea has a real shot at shipping.

We are an equal opportunity employer and highly value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Aplyr's read

Creatify Lab is where AI meets creativity, attracting tech-savvy innovators eager to redefine productivity across diverse industries.

Synthesized from recent postings & public sources

What's promising

  • Creatify Lab is at the forefront of AI-driven creativity, offering cutting-edge solutions.
  • The company provides diverse roles, from AI research to creative direction, appealing to a wide talent pool.
  • Strong focus on innovation in AI applications enhances career growth and learning opportunities.

What to watch

  • Rapidly changing AI landscape may lead to shifting priorities and job roles.
  • Limited public information about company culture and work-life balance.
  • Potential high-pressure environment due to fast-paced innovation demands.

Why Creatify Lab

  • Creatify Lab uniquely combines AI with creative industries, setting it apart from traditional tech firms.
  • The company offers roles that blend technology and creativity, rare in the AI sector.
  • Focus on generative media positions Creatify Lab as a pioneer in AI-enhanced content creation.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About Creatify Lab

Creatify AI is a technology company focused on leveraging artificial intelligence to enhance creativity and productivity in various industries.

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