Event Sales Director

Primary Responsibilities include the following:

• Lead all private event sales efforts with a primary focus on weddings, social events, and corporate functions.

• Develop and execute sales strategies to achieve annual revenue goals, event booking targets, and profitability objectives.

• Maintain an active and professional presence across social media platforms and wedding-focused websites to generate leads, increase venue visibility, and strengthen brand awareness.

• Manage online inquiries from wedding and event platforms, ensuring prompt follow-up and conversion of prospective clients.

• Conduct venue tours for prospective couples and event clients, showcasing venue features, amenities, and event capabilities.

• Prepare, negotiate, and execute event contracts, successfully securing bookings and maximizing revenue opportunities.

• Oversee the sales pipeline from initial inquiry through contract signing, maintaining accurate forecasting and reporting.

• Secure and manage a high-volume wedding business, successfully booking and supporting more than 100 weddings annually.

• Build and maintain strong relationships with clients, vendors, planners, and community partners to drive referrals and repeat business.

• Lead, mentor, and manage a team of event coordinators, providing training, performance coaching, and ongoing professional development.

• Collaborate with operations, catering, and event teams to ensure seamless event execution and exceptional client experiences.

• Track sales metrics, analyze performance data, and implement corrective actions to ensure revenue targets and key performance indicators are met or exceeded.

• Establish pricing strategies, packages, and promotional initiatives to remain competitive in the market.

• Attend bridal shows, networking events, and industry functions to generate new business opportunities and strengthen market presence.

• Prepare regular sales reports, forecasts, and presentations for senior leadership.

Qualifications:

• Minimum five years of commissioned sales experience preferred

• Proven ability to prospect, negotiate and close new business

• Strong prioritization, planning and organizational skills

• Ability to utilize CRM and funnel management tools and apply them consistently to forecast business, manage customer opportunities, build opportunity pipeline, and make business decisions

• Excellent written and verbal communication skills

• Experience in leading others preferred

• Sets high goals and continuously strives for excellence

• Effectively illustrates a compelling point of view and moves others to action

• Bachelor's degree from four-year College or University