About the role

Aplyr's Quick Take

This role is focused on managing and optimizing paid social media campaigns, primarily using Facebook Ads Manager. You'll set up campaigns, analyze performance, and compile reports, working closely with a campaign management team. It's an individual contributor position aimed at someone with hands-on experience in digital advertising.

Good fit

Ideal candidates will have a solid background in paid social media, particularly with Facebook, and should be detail-oriented with strong analytical skills. A degree in a quantitative field and the ability to work U.S. EST hours are also important.

Worth noting

The role emphasizes a deep understanding of the paid social ecosystem and requires experience with Facebook, which may limit applicants to those with specific backgrounds. The company is data-driven, which could be a plus for candidates interested in analytics.

Senior Associate, Paid Social

Location: Bangalore

Position Scope:

The Senior Associate, Paid Social position is a full-time role that will support the Zeta’s social media campaign management team. This role is a great opportunity to leverage your expertise in managing paid social campaigns while incorporating cutting edge trends in digital advertising. Priority will be given to candidates experienced with Facebook Ads Manager. Tasks will include campaign setup, KPI and pacing optimization, and reporting across multiple ad platforms. The employee will learn the key components of paid social marketing campaigns, what metrics matter, and how to create performance reports that illustrate key insights for clients.

Responsibilities:

Setting up campaigns according to IO requirements (ad uploads, pixels, budgets, and targeting)
Analyze Facebook performance and make necessary optimizations to meet clients’ pacing and KPI goals
Manage campaign reporting by compiling data from internal and external platforms
Compile image sets for digital marketing campaigns
Support campaign management team with ad-hoc requests

Requirements:

Deep understanding of the paid social media ecosystem
Experience with Facebook required. Additional experience with TikTok, Snapchat, YouTube, or Twitter preferred
Preference will be given to candidates with Facebook/Meta ad platform experience, including pixel implementation, optimization, audience targeting, and bid/budget management
YouTube ad experience a plus but not required
BCA/BSC degree, including quantitative coursework
Strong written communication skills
Meticulous attention to detail
Demonstrated analytical ability
Interest in digital marketing trends
Willingness to work during U.S. Eastern Standard Time (EST) hours

Company Summary

Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.

Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.

Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm

https://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc-300945353.html

https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-cross-channel-campaign-management-reports-by-independent-research-firm-300938241.html

Skills & Tags

go ai mobile data marketing

Aplyr's read

Zeta Global integrates data-driven insights with marketing technology, attracting professionals in software engineering, analytics, and client success roles.
Synthesized from recent postings & public sources

What's promising

•Zeta Global offers a robust platform for customer acquisition and retention.
•The company is expanding roles in AI and programmatic marketing.
•Zeta Global's focus on data-driven strategies appeals to tech-savvy professionals.

What to watch

•High competition in the marketing technology space may impact growth.
•Zeta Global's success heavily relies on continuous innovation in data analytics.
•The company's rapid expansion could strain existing resources and infrastructure.

Why Zeta Global

•Zeta Global combines marketing technology with advanced data analytics for targeted customer engagement.
•The company is investing significantly in AI-driven solutions for marketing.
•Zeta Global's diverse role offerings reflect its comprehensive approach to marketing technology.

Aplyr’s read is generated by AI from public sources. Was it useful?