About the role
This role will own B2B Lifecycle comms for the business, and develop marketing automation strategies for our key customer segments across both B2B & B2C audiences.
The ideal candidate will be highly motivated and have core experience in developing and executing marketing campaigns. They will also work closely with internal teams to optimise the customer journey and increase conversion across key customer touchpoints.
This position reports into the Head of CRM Lifecycle and Retention. The CRM & Lifecycle Team team is part of the wider Growth Team at Mable.
Aplyr's read
Mable connects individuals with caregivers through a tech-driven platform, enhancing life quality and offering flexible work for caregivers.
What's promising
- •Mable's platform offers a scalable solution to the growing demand for in-home care services.
- •The company provides flexible working opportunities, appealing to caregivers seeking non-traditional work hours.
- •Mable's recent hiring spree suggests strong growth and expansion potential.
What to watch
- •The competitive landscape in healthcare technology may challenge Mable's market position.
- •Reliance on a network of caregivers could lead to inconsistent service quality.
- •Limited public information about Mable's financial health and long-term sustainability.
Why Mable
- •Mable's focus on in-home support differentiates it from traditional healthcare providers.
- •The platform's dual benefit model supports both care recipients and caregivers.
- •Mable leverages technology to streamline the caregiver-client matching process.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Mable
Mable is a technology-driven platform that connects individuals with caregivers for in-home support services. By leveraging a network of qualified professionals, Mable aims to enhance the quality of life for those in need of assistance while providing flexible work opportunities for caregivers.
