About the role
Our Mission
As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day, and a presence in 190+ countries, our reach is expansive—and rapidly growing.
We work together to solve complex problems. Behind the simplicity of every match, we think deeply about human relationships, behavioral science, network economics, AI and ML, online and real-world safety, cultural nuances, loneliness, love, sex, and more.
Our Values
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Take the Lead: We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.
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Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.
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Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.
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Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect Team Tinder to do the same.
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Safety First: We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us.
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Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.
Match Group is looking for a Senior Director of Social Media to lead and evolve Tinder’s social and integrated marketing strategy across the region. This is a high-impact role sitting at the center of the paid, owned, and earned media ecosystem, with the opportunity to shape how one of the world’s most recognizable brands shows up culturally and connects with audiences.
As a key strategic leader, you’ll act as the primary liaison to US global leadership, ensuring strong alignment while also bringing a distinctly regional lens to execution and innovation.
This role is be based in Dublin and offers the chance to work across a diverse, high-performing international team.
Reporting to the VP of Marketing, EMEA, you’ll partner closely with Country Heads across the UK, Germany, France, Spain, and Italy, as well as regional leaders in Paid Media and Brand Partnerships. Together, you’ll drive cohesive, insight-led campaigns that elevate Tinder’s voice and impact across markets.
Aplyr's read
Match Group is a dominant force in online dating, attracting tech-savvy professionals driven by innovation and a desire to connect people worldwide.
What's promising
- •Match Group's diverse portfolio includes leading dating apps like Tinder and OkCupid.
- •Strong focus on AI and machine learning enhances user experience and safety.
- •Global presence offers opportunities for international career growth and cultural exchange.
What to watch
- •Intense competition from new dating apps could impact market share.
- •Privacy concerns are heightened due to sensitive user data handling.
- •Dependence on subscription revenue may limit financial flexibility.
Why Match Group
- •Operates a wide range of niche dating platforms catering to diverse demographics.
- •Pioneered the use of AI in enhancing matchmaking algorithms.
- •Hosts a collaborative environment with roles spanning tech, marketing, and communications.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Match Group
Match Group, Inc. is a global leader in online dating services, operating several popular dating platforms including Tinder, Match.com, OkCupid, and Plenty of Fish.