Manager Content Execution

Innovate in Bengaluru

This position is based at our on-site office in Bengaluru. Lowe's offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience. 

About Lowe’s
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week, with total fiscal year 2024 sales of more than $83 billion. Lowe's employs approximately 300,000 associates and operates over 1,700 home improvement stores, 530 branches and 130 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

At Lowe's India, we are the enablers who help create an engaging customer experience for our $90+ billion home improvement business at Lowe's. Our 4000+ associates work across technology, analytics, business operations, finance & accounting, product management, and shared services. We leverage new technologies and find innovative methods to ensure that Lowe's has a competitive edge in the market. To know more about Lowe's India, visit Lowes.co.in

About the Team 
The Content Operations team is responsible for driving best-in-class product content experiences and growth across digital channels by ensuring accurate, complete, and optimized product data, attribution, and digital assets. The team partners closely with Category, Merchandising, Tech, Vendors, and Cross-functional stakeholders to improve customer experience, conversion, and operational excellence.

Job Summary
The Content Execution Manager is responsible for leading a team of 12+ associates focused on item enrichment, PDP digital content, product attribution, digital assets, and strategic content initiatives that directly impact online sales performance. This role owns Lowes item enrichment while driving high-impact growth programs that improve Revenue Per Visit (RPV), Add to Cart (ATC), Average Order Value (AOV), and Conversion Rate (CVR).
The Manager will oversee ticket-based supporting technical issues relating to PDP content, attribution updates, digital asset requests, and item lifecycle changes, ensuring strong throughput, SLA adherence, and timely issue resolution across vendor and internal stakeholder requests. The position also requires fundamental technical knowledge with a clear understanding of backend content ecosystems, CMS applications, Bifrost, and end-to-end upstream/downstream data flows supporting item setup, enrichment, publishing, and go-live readiness. The Manager will partner closely with Product, Tech, Merchandising, and Category teams to resolve system gaps, improve workflows, and scale content operations through process and technology enhancements.

Roles & Responsibilities
Core Responsibilities
•Demonstrate strong people management skills; lead a team of 12+ associates including performance reviews 
•Manage team performance, productivity, and workload allocation to ensure SLA adherence 
•Mentor and coach team members through regular, effective discussions to drive performance and engagement 
•Own and drive programs to improve content scores across digital assets and attribution for New and Existing items online
•Deliver measurable improvements in AOV, CVR, and ATC through optimized product content strategies with initiatives such as NIA, Tier1 Support , Sample Acquisitions, Category Reviews and Refreshes.
•Lead initiatives creating positive business impact through enrichment excellence
•Drive Revenue Per Visit (RPV) through strategic content enhancements and attribution improvements for Priority brands.
•Analyze audit findings and translate insights into category-level action plans
•Partner with Merchandising and Category teams to improve PDP positioning, product discoverability, and conversion performance
•Recommend content strategies based on data trends, quality gaps, and competitive opportunities
•Lead content readiness for Tier-1 promotional and seasonal events ; Execute audit, analysis, and remediation plans for high-visibility promoted items.
•Partner with Category, Merchandising, Product, Tech, Vendors, and Analytics teams
•Communicate business risks, progress, opportunities, and action plans to senior leadership
•Influence decisions through data-backed recommendations and insights 
•Oversee ticket-based workflows related to PDP digital content, including product attribution and digital assets 
•Monitor throughput and ensure timely resolution of issues across vendor and internal stakeholder requests 
•Strong understanding of end-to-end data flow across upstream and downstream systems supporting product content lifecycle management
•Working knowledge of backend content ecosystems, system dependencies, and data handshakes across platforms
•Experience with CMS applications and content management frameworks used for digital product content execution
•Functional knowledge of Bifrost and related internal systems supporting item setup, enrichment, and content publishing workflows
•Ability to identify system gaps, troubleshoot content flow issues, and partner with Tech teams for resolution
•Understanding of how data transformations, integrations, and publishing workflows impact PDP readiness and customer experience
•Act as the primary escalation point for vendors and internal stakeholders 
•Manage communication between suppliers and merchants as it pertains to product information and item lifecycle 
•Partner with cross-functional teams to resolve issues and ensure smooth execution of workflows 
•Collaborate with offshore teams to align on priorities and deliverables 
•Monitor quality metrics and drive initiatives to improve accuracy, completeness, and consistency 
•Identify opportunities to improve processing time and operational efficiency 
•Provide thought leadership on minimum viable product attribution to enable better buying decisions 
•Establish, maintain, and communicate performance metrics to provide visibility to leadership 
•Publish monthly dashboards covering key operational and quality metrics 

Years of Experience
•8+ years’ experience in eCommerce and 4+years with people leadership experience managing competing priorities leading teams in large complex organizations- problem-solving, quantitative & qualitative roles.

Education Qualification & Certifications
Bachelor’s degree in Computer Science, Management Information Systems

Primary Skills (must have)
•Strong people leadership and team management experience 
•Deep expertise in Product Content, Attribution, Digital Assets, and PDP optimization 
•Strong analytical and problem-solving skills 
•Strong understanding on CMS applications.
•Strategic stakeholder management 
•Operational excellence and process improvement mindset 
•Advanced communication and executive presentation skills 
•Revenue growth mindset with strong business acumen 
•Technical Skills
•Power BI 
•Adobe Analytics 
•Advanced Excel

Secondary Skills (desired)
-Visual storytelling from data & insights
-SQL 
-Looker
-Presentation skills
-Strong knowledge on digital assets (CRM)

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.