About the role

BitGo is the leading infrastructure provider of digital asset solutions, delivering custody, wallets, staking, trading, financing, and settlement services from regulated cold storage. Since our founding in 2013, we have focused on enabling our clients to securely navigate the digital asset space. With a global presence and multiple Trust companies, BitGo serves thousands of institutions, including many of the industry's top brands, exchanges, and platforms, and millions of retail investors worldwide. As the operational backbone of the digital economy, BitGo handles a significant portion of Bitcoin network transactions and is the largest independent digital asset custodian, and staking provider, in the world. For more information, visit www.bitgo.com.

This role will require being full-time onsite at our San Francisco office to support collaborative team dynamics and innovative problem-solving.

We are seeking a Product Marketing Manager to lead go-to-market efforts for BitGo’s Prime and OTC business. This role sits at the center of trading, liquidity, financing, and institutional workflows, shaping how we position and grow one of the most strategic parts of the business.

You will partner closely with Product, Sales, Trading, and Leadership to define messaging, drive adoption, and ensure BitGo wins with institutional clients.

Responsibilities:

Go-to-Market Strategy (Prime / OTC)

Own messaging, positioning, and narrative for BitGo Prime, OTC trading, derivatives, and financing solutions
Develop and execute GTM strategies for new product launches, features, and market expansions
Define target segments (hedge funds, market makers, asset managers, ETFs) and build tailored value propositions
Conduct competitive and market analysis across trading venues, prime brokers, and liquidity providers

Sales Enablement & Revenue Impact

Build high-impact sales materials including decks, one-pagers, case studies, and pitch narratives
Partner directly with Sales and Trading teams to improve win rates and accelerate deal cycles
Translate complex trading and liquidity concepts into clear, compelling messaging for clients
Support key client conversations, RFPs, and strategic deals

Product Partnership

Act as the voice of the customer to influence product roadmap and prioritization
Partner with Product and Trading teams to bring new features to market with clarity and speed
Own product launch communications and adoption strategy across institutional audiences

Marketing & Growth

Work with content, PR, and growth teams to drive pipeline through campaigns, thought leadership, and events
Develop narratives that position BitGo as the institutional standard for digital asset trading infrastructure
Support analyst relations and industry positioning

Requirements:

5+ years of product marketing experience in fintech, crypto, capital markets, or trading environments
Strong understanding of institutional trading workflows (OTC, liquidity, derivatives, settlement)
Proven ability to own GTM strategy and execute cross-functional launches
Experience partnering with Sales and directly influencing revenue outcomes
Exceptional communication skills with ability to simplify complex financial products
Highly analytical, organized, and comfortable operating in fast-paced environments

Why Join BitGo?

Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership, craftsmanship, and open communication. We are looking for colleagues who want to help build the infrastructure powering the future of finance.

Benefits:

Competitive base salary, bonus, and stock options
100% company-paid health insurance for employee, partner, and dependents
Up to 4% 401k company match
Paid parental leave, Paid vacation
Free commuter/parking pass
Free custom lunches, dinners, and snacks
Computer equipment and workplace furniture to suit your needs
Great colleagues and an inspiring startup environment

Benefits may vary based on location.

Pay Transparency Notice:

Depending upon your leveling and location, the compensation for this role averages between $130,000 and $150,000 USD base salary. Equity, an annual performance bonus, and the benefits outlined above are also part of this role’s package.

Skills & Tags

go rust ai data product marketing sales

Aplyr's read

BitGo is a key player in digital asset security, ideal for those passionate about blockchain and institutional-grade cryptocurrency management.
Synthesized from recent postings & public sources

What's promising

•BitGo offers robust security solutions crucial for institutional cryptocurrency management.
•The company is a leader in enhancing compliance for digital asset transactions.
•BitGo's expansion into diverse markets offers growth opportunities for employees.

What to watch

•The volatile nature of the cryptocurrency market poses inherent business risks.
•Limited public information about BitGo's internal culture and employee satisfaction.
•High competition in fintech may impact BitGo's market positioning.

Why BitGo

•BitGo provides institutional-grade custody solutions, setting it apart in digital asset security.
•Their focus on compliance enhances trust in blockchain transactions.
•BitGo's presence in multiple global markets offers diverse role opportunities.

Aplyr’s read is generated by AI from public sources. Was it useful?

About BitGo

BitGo

bitgo.com

View company

BitGo is a leading digital asset custody and security company that provides institutional-grade solutions for managing cryptocurrencies. They play a crucial role in enhancing the security and compliance of digital asset transactions, making it easier for businesses to adopt blockchain technology.