About the role

Aplyr's Quick Take

This role is about managing the direct-to-consumer (DTC) merchandising strategy for SharkNinja, focusing on revenue growth and inventory management. You'll be responsible for the entire lifecycle of a product category, acting like a mini-GM. It's a managerial position that requires a mix of strategic thinking and hands-on execution.

Good fit

Ideal candidates have a strong background in retail or e-commerce merchandising, with several years of experience in a managerial role. You should be data-driven, commercially minded, and comfortable making decisions that impact the bottom line.

Worth noting

The role emphasizes a fast-paced environment and a consumer-centric approach, which may appeal to those who thrive in dynamic settings. However, the spec is vague on day-to-day responsibilities, so expect some ambiguity in tasks.

About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

Manager, DTC

Overview

At SharkNinja, we’re building a best-in-class DTC business that puts the consumer at the center and moves at speed. We’re looking for a commercially driven Manager, DTC Merchandising to own and grow a category like a business.

This role is accountable for assortment strategy, revenue growth, margin performance, and inventory health across the full commercial lifecycle—from line planning and forecasting through to promotional strategy and digital merchandising.

You will operate as an end-to-end owner, akin to a General Manager, using data, customer insight, and strong commercial instinct to make decisions, move quickly, and deliver results.

Key Responsibilities

Own Category Performance

Own and deliver revenue, margin, and inventory targets for your category within the DTC channel

Identify risks and opportunities early and take decisive action to course-correct

Lead weekly business reviews focused on actions and decisions, not reporting

Assortment Strategy & Line Planning

Define and evolve a role-based assortment strategy (traffic drivers, margin drivers, innovation, exit)

Evaluate SKU productivity and make clear recommendations on what to scale, fix, or remove

Partner cross-functionally (Product, Supply Chain, Marketing) to shape line plans grounded in consumer demand and commercial opportunity

Forecasting & Inventory Ownership

Own demand forecasts informed by performance trends, market signals, and commercial judgment

Partner with Supply Chain and Planning to optimize inventory flow, availability, and risk mitigation

Balance growth with inventory health, managing weeks of supply, turns, and stock risk

Promotional & Pricing Strategy

Develop and execute promotional and pricing strategies aligned to revenue and margin goals

Evaluate promotional effectiveness, understanding revenue vs. margin trade-offs

Lead a test-and-learn approach to continuously improve promotional ROI

Digital & Site Merchandising

Own the end-to-end on-site merchandising strategy to drive conversion, AOV, and revenue

Prioritize product visibility and placement based on performance, inventory position, and commercial priorities

Optimize category navigation, product storytelling, and bundling to enhance the digital shelf experience

Data-Driven Decision Making

Translate data into clear actions and commercial decisions
Skills & Tags
go rust ai data product design marketing sales

Aplyr's read

SharkNinja excels in creating high-performance kitchen and home appliances, attracting innovative thinkers and problem solvers eager to simplify everyday tasks.
Synthesized from recent postings & public sources

What's promising

•SharkNinja consistently delivers innovative products that resonate with consumers seeking efficiency.
•The company offers diverse roles across global markets, indicating robust international growth.
•SharkNinja's focus on high-performance products attracts talent interested in cutting-edge technology.

What to watch

•Limited public information about the company's work-life balance and employee satisfaction.
•The competitive consumer goods market may pressure SharkNinja's profit margins.
•Potential challenges in maintaining innovation pace as the company scales globally.

Why SharkNinja

•SharkNinja's emphasis on simplifying everyday tasks sets its products apart.
•The company leverages a strong global presence to reach diverse consumer bases.
•SharkNinja's focus on high-performance, innovative appliances differentiates it from traditional consumer goods companies.

Aplyr’s read is generated by AI from public sources. Was it useful?

About SharkNinja

SharkNinja

sharkninja.com

View company

SharkNinja is a consumer goods company specializing in innovative kitchen and home appliances, known for its high-performance products that simplify everyday tasks.