Product Marketing Manager

As a Product Marketing Manager, you will play a highly strategic and hands-on leadership role, shaping how customer insights translate into end-to-end marketing strategy and execution. You will not only define go-to-market approaches, but also operationalize scalable, repeatable systems that elevate how marketing is executed across merchants, partners, and internal teams.

This role is ideal for a leader who is equally comfortable setting strategy, building systems, and diving into ambiguity — someone who can prioritize across competing demands, influence without authority, and drive forward progress with the right level of leadership visibility.

What You'll do: 

·   Drive Strategy Through Deep Customer & Data Insight: Translate customer analytics into actionable marketing strategies that drive acquisition, engagement, and long-term value.

·   Connect end-to-end strategy—from segmentation and positioning through execution—ensuring customer insights consistently inform decisions across all touchpoints.

·   Own Complex Prioritization Across Merchants & Stakeholders: Balance customer needs, marketing strategy, and contractual commitments while managing competing priorities.

·   Lead End-to-End GTM with Strategic Rigor: Own GTM strategy including positioning, segmentation, messaging, and measurement ensuring execution is grounded in clear strategic intent while remaining adaptable to evolving business needs.

·   Build Scalable Systems & Raise the Bar: Develop repeatable frameworks that improve execution, efficiency, and consistency.

·   Be a Thought Leader & Driver of Innovation: Introduce new approaches that improve effectiveness across teams.

·   Operate with Agility and Bias for Learning: Navigate ambiguity and take on unfamiliar challenges with confidence.

·   Drive Cross-Functional Alignment: Partner across Product, Sales, Partnerships, and Analytics to ensure execution.

·   Manage Up and Drive Visibility Thoughtfully: Engage leadership appropriately while independently driving progress.

What we're looking for:

·   7–10+ years of experience in product marketing or similar roles, ideally in fintech or payments.

·   Proven ability to translate customer data and insights into end-to-end marketing strategies that drive measurable business outcomes.

·   Track record of influencing cross-functional teams and driving alignment across complex organizations.

·   Strong prioritization skills across multiple stakeholders and demands.

·   Experience building scalable systems or frameworks for marketing execution.

·   Proven ability to influence cross-functional teams.

·   Comfort operating in ambiguity with a proactive mindset.

·   Strong executive presence and ability to manage up effectively.

·   Highly analytical with strong communication and storytelling skills.

 

Pay Grade - M
Equity Grade - 8

Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.

Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)

USA base pay range (CA, WA, NY, NJ, CT) per year: $180,000 - $230,000
USA base pay range (all other U.S. states) per year: $160,000 - $210,000

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