Customer Marketing Lead, Digital Native Business

About the role 

Anthropic is seeking an experienced Customer Marketing Manager, Digital Native Business, technology companies adopting the Claude API into their core products, to support how we build and nurture customer relationships—from initial success through long-term advocacy. This isn't a traditional customer marketing role focused solely on case studies. Instead, you'll develop comprehensive programs that guide customers through their entire journey with Claude, creating authentic advocates while building lasting loyalty.

As a key member of the Customer Marketing team, you'll combine storytelling expertise with strategic program development to transform customer successes into market trust and adoption. You'll build the foundation for how organizations understand, implement, and champion beneficial AI systems, while creating communities and experiences that deepen their engagement with Anthropic.

This role provides a unique opportunity to shape not just how we tell customer stories, but also how we cultivate and sustain meaningful customer relationships in the rapidly evolving AI space. You'll work closely with customers to understand their journey, create programs that accelerate their path to advocacy, and develop initiatives that keep them engaged as long-term partners in our mission.

Responsibilities:

• Support our customer storytelling program from story identification through creation and distribution
• Create compelling narratives that demonstrate Claude's impact across different industries and use cases
• Develop multi-format customer campaigns that accelerate market adoption
• Build and nurture relationships with customers to foster authentic advocacy
• Partner with Sales, Product, and Communications teams to identify and amplify customer successes
• Maximize story impact through coordinated internal and external amplification strategies
• Guide Sales teams on effectively using customer stories to accelerate deals
• Drive customer engagement through loyalty programs and community initiatives

You may be a good fit if you have:

• 8+ years of experience in customer marketing, ideally B2B SaaS
• Excellent written and verbal storytelling abilities, proven through technical customer stories that drove business results
• Experience building relationships with technical executives and product leaders
• Track record of creating effective content in multiple formats (text, video, speakers/content for events)
• Expertise in amplifying customer stories across internal and external channels for maximum impact, using them as key growth levers across the business
• Data-driven approach to measuring and improving program impact
• Ability to manage multiple priorities while maintaining high quality standards
• History of successful collaboration across Sales, Product, and Communications teams
• Strategic mindset balanced with strong execution capabilities

Strong candidates may have:

• Experience building and managing customer loyalty or community programs
• Track record of successful customer advisory board (CAB) and event programming
• Background working with enterprise technology companies and their unique needs
• Familiarity with the AI/ML ecosystem, particularly the developer tools and infrastructure layer
• Experience coordinating co-marketing with cloud service providers or systems integrator partners