Senior Art Director (AI)

Role: Senior Art Director (AI)

Location: India (Remote working until further notice)

A little bit about the role:

We're looking for a hands-on Art Director to shape and execute high-impact advertising content across multiple channels and formats by leveraging both traditional design skills and AI-powered tools. You will be actively involved in the ideation, visual development, and execution of marketing assets for digital and social, across both static and video formats.

You’ll be trained on our proprietary AI platform, Pencil, and use this alongside other GenAI tools to produce creative solutions that stand out in the market. The ideal candidate combines a passion for visual storytelling, a strategic understanding of brands, strong collaboration, and familiarity with the latest in AI-driven creative workflows. Experience in in creating and working within cohesive design systems is vital for the successful candidate. You’ll take projects from initial concept through to delivery, working hands-on while also guiding and briefing other creators and motion designers for integrated rollouts.

What you'll be doing:

• Work collaboratively with GenAI Creators, Copywriters, Motion Designers, and Project Managers to craft campaigns across multiple formats and platforms.

• Provide direction as well as deliver across all phases of projects, from strategic concept development through final, hands-on execution - championing both traditional and AI-assisted approaches.

• Develop and refine concepts, storyboards, and moodboards - directly leveraging GenAI tools to accelerate, enhance, or transform ideation and production processes.

• Take a hands-on role in asset creation and design, setting the creative standard by example and delivering on projects.

• Develop assets for Facebook, Instagram, TikTok, YouTube, Google Display using the Pencil platform in response to client briefs.

• Take client briefs through all steps including insight, concept, copy, image & video generation and final creative assembly using different GenAI models and techniques.

• Inspire and guide other designers and motion talent, fostering a culture of creativity, innovation, and help expand GenAI proficiency and tool adoption across the team.

• Oversee the quality and consistency of creative output of your projects - reviewing and shaping work produced by yourself and others to ensure alignment with brand guidelines, client objectives, and evolving best practices in AI-powered content.

• Continuously research, evaluate, and implement new GenAI tools, staying at the forefront of what’s possible and sharing insights with the broader team.

• Guide presentations and pitch new creative approaches to clients, articulating the strategic and visual value of GenAI-powered solutions.

• Ensure the timely, efficient, and effective delivery of finished assets across multiple projects.

As a business we're committed to ensuring everyone on our team is fully trained and confident in using Pencil AI and other approved AI tools. You’ll have access to a wide range of internal resources to help stay ahead of the curve.

You are expected to maintain active AI proficiency by:

• Completing ongoing, structured internal AI training, including Pencil.

• Continuously upskilling with our approved AI tools, including Pencil.

  Skills & Tags

  goawsaidataproductdesignmarketing