About the role

Aplyr's Quick Take

This role is for a freelance Director of Public Relations focused on agriculture clients. You'll lead PR strategies, manage client relationships, and handle crisis communications while working closely with the agency team. It's a senior-level position requiring extensive experience in public relations, particularly in the agricultural sector.

Good fit

Ideal candidates have over 10 years of PR experience, especially in agriculture, and are skilled in client management and strategic communication. A detail-oriented, collaborative approach is essential.

Worth noting

The position emphasizes a strong background in agricultural communications and crisis management, which may limit applicants to those with specific industry experience. The freelance nature of the role could offer flexibility but may also mean less job security.

BarkleyOKRP PR believes that modern consumers are guided and inspired by trusted sources. We believe brands win with stakeholders when they lead with purpose inside their organizations and share relevant stories that build and protect their reputations. From sustainability and culture to marketing ideas and actions, we create integrated ideas and communication strategies that bring a brand's purpose to life. We are searching for someone who is passionate about building relationships with media to create authentic endorsements and content. We desire detail-oriented team members who believe in collaboration and client service.

Responsibilities:

· Serving as PR lead on agency account

· Strategic communication planning and direction

· Client relationship management and counsel

· Event planning and management

· Integrated marketing communications collaboration across the agency

· Crisis and risk management consultation

Qualifications:

· Bachelor’s degree or equivalent industry experience required

· 10+ years public relations experience or related experience and/or training

· Deep agricultural communication experience required specifically in the row and specialty crops space and crop protection

· Knowledge of the ag trade media landscape and contacts

· Experience leading client relationships and accounts

· Experience in developing strategies to secure national and trade media coverage

· Experience in executive interview coaching and training, as well as counsel

· Excellent communication and persuasion skills, both written and oral

· Impeccable attention to detail and stellar organizational skills

· Creative problem solver with strong critical thinking skills

· Familiarity with sustainability practices and trends

BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion + Belonging

At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.

Skills & Tags

rust ai data marketing

Aplyr's read

Barkley is an independent advertising agency known for its innovative marketing solutions and a diverse range of roles, from creative to legal.
Synthesized from recent postings & public sources

What's promising

•Barkley is renowned for its creative, innovative marketing solutions.
•The company offers diverse roles, indicating a wide range of expertise.
•Barkley maintains independence, allowing for flexible and unique client solutions.

What to watch

•Limited public information about company culture and employee satisfaction.
•The freelance and contract roles may indicate less job security.
•Potentially high-pressure environment typical of advertising agencies.

Why Barkley

•Barkley's independence allows for more creative freedom in campaigns.
•The agency's focus on bilingual roles highlights a commitment to diverse markets.
•Barkley has a broad client base, including specialized sectors like agriculture.

Aplyr’s read is generated by AI from public sources. Was it useful?