About the role

Aplyr's Quick Take

This role is about leading marketing strategies for Abbott's nutrition products across Europe, the Middle East, and Africa. You'll be responsible for portfolio management, innovation pipeline development, and driving brand growth through data-driven insights and cross-functional collaboration. It's a senior individual contributor role focused on strategic marketing rather than direct team management.

Good fit

Ideal candidates have several years of marketing experience in the pharmaceutical or nutrition sectors, with a strong grasp of market dynamics and consumer engagement. A data-driven mindset and ability to work collaboratively in a complex organization are essential.

Worth noting

The role requires a deep understanding of healthcare professional and consumer engagement, which may be a shift from traditional marketing roles. Additionally, the emphasis on cross-functional leadership suggests a need for strong interpersonal skills to navigate a matrixed environment.

JOB DESCRIPTION:

This position works out of our Maidenhead location in the Nutrition division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.

Abbott Nutrition is seeking an experienced EMEA Senior Marketing Manager to lead the development and execution of strategic marketing initiatives across Europe, the Middle East, and Africa.

This role is central to driving sustainable growth, brand leadership, and market expansion across our therapeutic nutrition portfolio. You will define strategy, shape innovation pipelines, and work closely with regional and global teams to translate insight into impactful commercial execution.

Key Responsibilities

Strategic Leadership & Portfolio Management

Develop and deliver EMEA-wide marketing strategies aligned to business priorities
Define differentiated value propositions across the nutrition portfolio
Lead portfolio strategy, commercialisation roadmaps, and market expansion initiatives
Drive data-led decision making to optimise performance and ROI

Innovation & Pipeline Development

Lead the innovation pipeline from concept through to launch
Align innovation with unmet needs and commercial priorities
Partner with global teams to shape pipeline direction

Customer & Market Insight

Generate actionable insights across HCP, patient, and caregiver audiences
Monitor competitor activity, market trends, and regulatory landscape
Translate insights into clear activation strategies and growth opportunities

HCP & Consumer Engagement

Develop engagement strategies for healthcare professionals and patients
Lead integrated campaigns (education, digital, congresses, publications)
Build advocacy and strengthen brand recommendation

Commercialisation & Affiliate Support

Partner with regional affiliates to deliver commercial success
Provide guidance on activation, execution, and performance tracking
Share best practice and ensure consistency across markets

Cross-Functional Leadership

Collaborate with Medical, Regulatory, Market Access, Finance, and Global teams
Influence stakeholders across a complex matrix organisation
Ensure all activities meet compliance and quality standards

About You

Experience in marketing within pharma, healthcare, or nutrition
Strong strategic and analytical mindset with data-driven decision-making capability
Proven ability to translate insights into commercial success
Experience in complex, matrixed, international environments
Excellent stakeholder management, influencing, and communication skills
Ability to thrive in ambiguity and drive clarity, alignment, and execution

WHAT WE OFFER

As you’d expect from a global healthcare company, we offer a fantastic range of benefits including competitive salaries, a superb defined contribution pension scheme, private healthcare, life assurance and a flexible benefits scheme.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ANI International Nutrition

LOCATION:

United Kingdom > Maidenhead : Abbott House

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 25 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

Skills & Tags

marketing

Aplyr's read

Abbott Laboratories is a leader in healthcare innovation, attracting professionals dedicated to advancing medical technology and patient care on a global scale.
Synthesized from recent postings & public sources

What's promising

•Abbott's diverse product range offers stability and growth opportunities.
•Strong global presence enhances career mobility and international experience.
•Commitment to R&D fosters a culture of innovation and learning.

What to watch

•Regulatory challenges can impact product launch timelines.
•High competition in the healthcare sector pressures market share.
•Complex organizational structure may slow decision-making processes.

Why Abbott

•Abbott's focus on both diagnostics and nutrition sets it apart from typical pharmaceutical companies.
•Extensive global footprint provides unique cross-border project opportunities.
•Abbott's investment in emerging markets offers growth in diverse regions.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Abbott

Abbott

abbott.com

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Abbott Laboratories is a global healthcare company that develops and manufactures a wide range of medical devices, diagnostics, nutrition products, and branded generic pharmaceuticals.