About the role
Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
About The Role
Brand Creative Studio LATAM team collaborates with external brands and agency/production partners as well as internal cross-functional teams to create compelling campaigns, activations, sponsorships, and other innovative solutions. The team consists of (3) disciplines: Strategy, Creative, and Creative Production. This team is tasked with ensuring partnership programs are rooted in a compelling strategy, crafted at the highest quality, and executed flawlessly. Examples of the work created by this group can be found here - https://www.netflixmp.com/
We are seeking a hands-on creative with strong experience working on brands from various categories. You will own creative campaigns for Netflix’s major partnerships with global/regional brands as well as top creative/media/partnership agencies, across a variety of product categories in support of Netflix’s content releases and its platform. This role will be at the forefront of establishing the creative output of our emerging integrated marketing which are new to Netflix and come on the back of our Ad-supported tier and our increasing ventures into live entertainment.
All candidates should demonstrate their deep experience and passion for creative advertising. But the truly outstanding candidates will offer a clear and compelling point of view on good creative and craftsmanship, and how/why Netflix is well positioned to offer something new and better to enhance the entertainment experience for both brands and members alike. They should also love to manage and inspire people.
This new role presents a huge opportunity to be at the forefront of a new Netflix offering, one that not only continues to prove how Netflix is the most innovative entertainment company in the world, but also helps to deliver and grow an important new revenue stream for the business.
KEY RESPONSIBILITIES:
Act as creative lead guiding and executing best-in-class creative campaigns in service of the Netflix advertising tier and our advertising partners.
Build foundational concepts that reflect the strategic intersection between the brand and the title
Provide guidance and feedback to partner creative agencies and brands
Translate our brand/marketing requirements into ideas the partner and ultimately consumer easily understands
Introduce new partners and their agencies to the Netflix brand, creative guidelines and workflow
Attend partner meetings and manage all creative relationships
Collaborate with cross-functional teams including: Brand Partnerships, Partner Marketing, Ads Marketing, Title Marketing, Creative Marketing, Editorial & Publishing, Content, Creative Production, and Public Relations.
Development of memos, in English, that can articulate clear thinking to inform and guide major decisions or voice opinions that can be shared publicly within the broader Netflix Marketing Org (and sometimes beyond).
REQUIREMENTS:
10+ years of proven experience in a creative role (Creative Director, Art Director, Executive Creative Director:,Associate Creative Director) within the entertainment, advertising, or related industry.
A strong portfolio of impactful and award-winning work spanning a range of different industries.
Passionate and curious about marketing, brands, and entertainment.
Have key, demonstrable experience developing innovative creative solutions with notable brands.
Strong experience in brand and/or consumer marketing. Partnerships experience a plus.
Confident presentation skills and excellent communication skills.
Clear and articulate writer/speaker, English, and Spanish who is comfortable crafting a narrative and developing points of view, despite some ambiguity or uncertainty.
PERSONALITY ATTRIBUTES:
A natural and deep affection for entertainment and brands.
Strategic, forward-thinker, extremely organized, effective communicator, and thrive in a fast-paced environment.
Capable of working independently as well as part of a broader team.
Can organize, clarify and communicate complex ideas quickly, succinctly and accurately.
High level of intellectual curiosity with the ability to demonstrate strong judgment in the face of ambiguity.
Agile, goal-oriented, driven to succeed and always up for a challenge.
Has a passion for concepting and pitching unique and innovative marketing campaigns.
Can flourish in our unique company culture.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
Aplyr's read
Netflix is a powerhouse in streaming entertainment, attracting top talent in tech and creative fields to innovate and captivate global audiences.
What's promising
- •Netflix invests heavily in cutting-edge technology and personalization algorithms.
- •The company offers diverse roles across global locations, fostering international career opportunities.
- •Strong focus on original content creation sets it apart in the entertainment industry.
What to watch
- •Intense competition from other streaming services challenges market dominance.
- •High-pressure work environment reported by some employees, especially in tech roles.
- •Frequent organizational changes can lead to job insecurity.
Why Netflix
- •Pioneered the streaming service model, setting industry standards.
- •Leverages data-driven insights to tailor content recommendations for users.
- •Strong global presence with localized content strategies for diverse markets.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Netflix
Netflix is a leading streaming entertainment service offering a wide variety of award-winning TV shows, movies, anime, documentaries, and more on thousands of internet-connected devices.
Similar roles
Manager, Global Conferences, Creative Journey & Branding
Gartner
Associate Director - Creative Direction
Novartis
Manager, Conferences Creative Journey & Branding
Gartner
Group Manager, Product Marketing - Creative Cloud Portfolio and Monetization
Adobe
Creative Operations, Lead | Flex Creative Team
Salesforce
Associate Creative Director, Art
ICF International