About the role
Expectations/ Requirements
Own marketing campaign operations & implementation design logic end to end in alignment with the marketing strategy decided upon
Own the monitoring and tracking of metrics useful for performance analyses of campaigns
Set up and run experiments on campaigns
Streamline operations for reduced errors and increased efficiency
Run root cause analyses and narrow down the cause(s) in cases of deviations from expected campaign behavior
Superpowers/ Skills that will help you succeed in this role
Familiarity with any CLM tool. Prior experience with CleverTap will be an added advantage.
Aptitude – good with logical reasoning, breaking down problem statements, and hypothesis formation and validation
Ownership – Own campaigns end to end from execution to assessment to accommodating learnings – the candidate should be interested in the role or else it will be difficult to gather ownership and excel
Previous experience in operations is preferred - not mandatory
Why join us
A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities
A solid 360 feedbacks from your peer teams on your support of their goals
Respect, that is earned, not demanded from your peers and manager
Aplyr's read
Paytm is a pioneering force in India's digital payments landscape, attracting talent interested in fintech innovation and financial inclusion for millions.
What's promising
- •Paytm's platform facilitates seamless digital payments and financial services for millions in India.
- •The company promotes financial inclusion through diverse services like loans and insurance.
- •Paytm's significant market presence offers opportunities for career growth in fintech.
What to watch
- •Intense competition in India's fintech sector may pressure Paytm's market share.
- •Regulatory changes in digital finance could impact Paytm's operations.
- •High employee turnover in collections roles suggests potential job dissatisfaction.
Why Paytm
- •Paytm's comprehensive service range extends beyond payments to include financial products.
- •The company has played a key role in India's shift towards a cashless economy.
- •Paytm's integration of multiple financial services under one platform is unmatched in the region.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Paytm
Paytm is a leading digital payments and financial services platform in India, offering a wide range of services including mobile recharges, utility bill payments, and financial products like loans and insurance. The company has significantly impacted the digital economy by promoting cashless transactions and providing financial inclusion to millions of users.
